Creative Strategist

Gradient Experience; New York (NY); On-site; USD 70,000 - 250,000; Full time

Job summary

A leading experiential marketing agency is seeking a Creative Strategist to bridge client objectives with innovative solutions. The role involves strategic development, audience research, and collaboration with creative teams to create impactful brand experiences. Ideal candidates will possess a strong marketing background and a passion for storytelling.

Benefits

Competitive salary and benefits package

Ongoing learning and development opportunities

Collaborative and dynamic work environment

Qualifications

• 3-5 years of experience in strategy or creative roles within a marketing agency.
• Strong understanding of experiential marketing.
• Exceptional storytelling and presentation skills.

Responsibilities

• Collaborate with clients to develop actionable strategies.
• Conduct market research and analyze audience behavior.
• Partner with the creative team to craft innovative concepts.

Skills

Storytelling

Analytical mindset

Creative thinking

Interpersonal skills

Education

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Tools

Market research tools

Job description

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Gradient Experience is a leading experiential marketing agency specialising in creating unforgettable brand experiences. Our work combines innovation, creativity, and strategic thinking to deliver meaningful connections between brands and their audiences. We’re looking for a passionate and talented Creative Strategist to join our team and help bring bold ideas to life.

Role Overview:

The Creative Strategist is the bridge between client objectives and groundbreaking creative solutions. This role is integral in shaping the narrative of our projects, combining research, insights, and strategic thinking to develop concepts that resonate with target audiences and deliver measurable results.

Key Responsibilities:

• Strategic Development: Collaborate with clients and internal teams to understand project goals, brand positioning, and target audiences to develop clear, actionable strategies.
• Research & Insights: Conduct market research, analyse audience behaviour, and identify emerging trends to inform creative direction and campaign development.
• Creative Ideation: Partner with the creative team to brainstorm and craft innovative experiential concepts that align with client objectives and agency capabilities.
• Client Communication: Present strategies, concepts, and campaign ideas to clients, articulating the rationale behind decisions and addressing feedback effectively.
• Storytelling: Develop compelling narratives and frameworks that inform content creation, campaign activations, and audience engagement strategies.
• Collaboration: Work closely with account, production, and creative teams to ensure seamless integration of strategy into project execution.
• Performance Analysis: Measure the success of campaigns against KPIs and use data to refine strategies for future projects.
• Thought Leadership: Stay ahead of industry trends and contribute to the agency's thought leadership by sharing insights, trends, and innovations in experiential marketing.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 3-5 years of experience in strategy, creative direction, or related roles within a marketing or experiential agency.
• Strong understanding of experiential marketing and how it integrates with broader marketing strategies.
• Exceptional storytelling, writing, and presentation skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a passion for problem-solving and innovation.
• Ability to thrive in a fast-paced environment, managing multiple projects simultaneously.
• Strong interpersonal skills and a collaborative mindset.

Preferred Skills:

• Familiarity with design and production processes in experiential campaigns.
• Knowledge of audience segmentation, consumer psychology, and behavioural insights.

Why Join Us?

• Opportunity to work on cutting-edge experiential campaigns with renowned clients.
• A collaborative and dynamic work environment that fosters creativity and growth.
• Competitive salary and benefits package.
• Ongoing learning and development opportunities to expand your skills.

To Apply:

• Please submit your resume, portfolio, and a brief cover letter outlining why you’re the perfect fit for the Creative Strategist role at Gradient.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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