Creative Strategist

Dimond Connect; New York (NY); On-site; USD 70,000 - 300,000; Full time

Job summary

A leading company in the wellness sector seeks a Creative Strategy Manager to spearhead paid media creative strategies across popular platforms like Meta and TikTok. The role involves guiding the full creative process to achieve high-converting ads, focusing on data-driven insights and collaborations with creators. Ideal candidates will have over five years of experience in performance marketing and a proven ability to generate effective ad strategies.

Qualifications

• 5+ years experience in creative strategy for DTC or eComm.
• Proven track record in scaling paid social ads.
• Experienced in managing external creators to deliver content.

Responsibilities

• Own and evolve creative strategy across paid media channels.
• Develop ad concepts to drive acquisition and retention.
• Manage and collaborate with UGC creators and freelancers.

Skills

Creative strategy

Data literacy

Strong writing

Organizational skills

Tools

Data analytics tools

Job description

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Recruiting Operations Manager @ Dimond Connect

Our client in the wellness space is hiring a Creative Strategy Manager in NY!

About the Role

We're looking for a sharp, results-oriented Creative Strategy Manager to lead the charge on paid media creative strategy across Meta, TikTok, and emerging platforms. This role will own the full creative process—from ideation and testing strategy to managing content production—to develop high-converting ads that fuel growth.

What You’ll Do

• Own and evolve our client's creative strategy across paid media channels.
• Develop ad concepts, hooks, and messaging frameworks that drive acquisition and retention.
• Use performance data to guide testing cycles and iterate quickly on winning formats.
• Brief, manage, and collaborate with UGC creators, editors, and freelancers.
• Partner closely with the Media Buyer to align creative output with performance targets.
• Lead weekly creative reviews and optimize based on real-time learnings.
• Stay on top of platform trends, creator best practices, and consumer behavior shifts.

Who You Are

• 5+ years experience in creative strategy for performance marketing, ideally in DTC or eComm.
• Proven track record of creating and scaling paid social ads across Meta and TikTok.
• Data-literate and comfortable using performance metrics to guide creative decisions.
• Strong writing instincts—especially for hooks, angles, and scripts that convert.
• Experienced in managing external creators, editors, and freelancers to deliver top-tier content.
• Highly organized, fast-moving, and excited to iterate until something works.

Bonus Points

• Deep understanding of UGC, direct response, and storytelling for social.
• Familiar with tools like Motion, Triple Whale, or Northbeam.
• Experience in wellness, supplements, or sleep-focused products.
• Background working in an agency or fast-scaling startup environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services

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