CREATIVE SERVICES MANAGER - WEAU

GRAY MEDIA; Eau Claire (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

WEAU is seeking a Creative Services Manager to lead the team responsible for commercial production, marketing, branding, and partnerships. This department head role reports to the General Manager and requires presenting to clients and partners.

The candidate should have a track record of strengthening client brands through television and digital messaging. If you’re creative, organized, and driven, join our winning team.

Qualifications

• 3+ years of management experience.
• 4-year degree or equivalent combination of education and work-related experience.
• Strong writing background and knowledge of lighting; creative eye for shooting video and promotion campaigns.
• Working knowledge of contest rules.
• Integrity, creativity, passion, and positive energy with active listening and engaging personality.
• Broad knowledge of marketing, media environment, and audience consumption trends.
• Supervise and provide regular feedback and performance appraisals for direct reports.
• Excellent time management, can-do attitude, and strong work ethic.
• Proven leadership; foster open dialogue and address conflicts quickly and directly.
• Must possess a valid driver's license and good driving record.

Responsibilities

• Develop and supervise on-air, digital, and outside media for promotion and imaging of station programming and news.
• Work with departments to develop and implement strategic marketing plans to build station awareness.
• Prepare and manage department budget.
• Produce media releases as needed; act as station contact with outside media.
• Quality control of news, commercials, promos, and marketing materials.
• Develop long-range marketing plans; coordinate all outside media and specialty advertising.
• Provide training for Creative Services team; support with Adobe Creative Suite and cameras.
• Ensure deadlines are met.
• FAA Part 107 Drone Pilot Certification training and compliance (if applicable).
• Meet deadlines.

Skills

Management experience

Writing skills

Video production

Lighting concepts

Project management

Public speaking

Education

Bachelor's degree

Tools

Adobe Creative Suite

Blackmagic

Sony cameras

DJI drones

Canon equipment

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU

WEAU 13 News broadcasts to 26 counties in western Wisconsin and southeastern Minnesota. We’re an hour drive away from the Minneapolis/St. Paul metro area in a growing community with great schools and health care.

Job Summary/Description

WEAU is looking for a Creative Services Manager. This creative services team is responsible for commercial production, marketing, branding, and station partnerships for WEAU. This is a department head management position reporting to the General Manager. The candidate will have excellent time management and organizational skills. The CSM will meet with clients, station partners, and community stakeholders and should be comfortable making presentations and recommendations.

The ideal candidate must have a track record of helping clients build their brand and strengthen their commercial messages through quality television and digital production/messaging. If you are a leader who is creative, organized, driven, and want to be part of a talented, winning team, we’d like to hear from you.

Duties/Responsibilities include (but are not limited to):

• Develop and supervise the execution of all on-air, digital, and outside media related to promotion and imaging of station programming and news
• Utilize research and work with various departments to develop and implement strategic marketing plans to build station awareness
• Prepare and manage department budget
• Periodically produce media releases as necessary; act as station contact with outside media
• Quality control of news, commercial, promotional and public service production and marketing
• Develop immediate and long-range marketing plan for the station. Manage and coordinate all outside media and specialty advertising
• Provide training for members of the Creative Services team. Offer support with Adobe Creative Suite and cameras. Familiar with Blackmagic, Sony, DJI, and Canon equipment
• FAA Part 107 Drone Pilot Certification training
• Meet deadlines

Qualifications/Requirements

• 3+ years of management experience
• 4-year degree or equivalent combination of education and work-related experience
• Candidate should have a strong writing background as well as a solid knowledge of lighting and a creative eye for shooting video and composing images and promotion campaigns
• Must have a working knowledge of contest rules
• Integrity, creativity, passion, compassion, positive energy, active listener, engaging personality
• Broad-Based knowledge of marketing and related standards, the media environment, and audience consumption trends
• Supervise and provide regular feedback and performance appraisals for direct reports
• Exceptional time management skills, can-do attitude, excellent work ethic
• Proven and effective leadership skills; foster open dialogue, empower others, address conflicts quickly and directly
• Must possess a valid driver's license and a good driving record

WEAU-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.