MEDIA EXECUTIVE - WEAU (GDM) - EAU CLAIRE

Gray Local Media, Inc; Eau Claire (WI); On-site; USD 45,000 - 75,000; Full time

Job summary

Gray Media, including WEAU 13 News in Eau Claire, Wisconsin, is seeking a Media Executive to develop and sell creative marketing solutions across digital and broadcast platforms. The role combines strategy, negotiation, and independent work to meet revenue goals.

The ideal candidate has 1–3 years in sales or business development, excellent writing and communication skills, and a passion for understanding client needs, with enthusiasm for digital advertising and multi-platform campaigns.

Qualifications

• 1-3 years of sales or business development experience, including cold calling; media or marketing experience preferred, but we will train the right person if the fit is right
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively
• Ability to use creativity to solve problems
• Ability to develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO
• Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products
• Must meet the Gray Television driving requirements and have a valid driver's license

Responsibilities

• Researching and contacting new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline
• Conducting comprehensive analysis of clients' needs to determine the best strategies for a long-term advertising plan
• Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success
• Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements
• Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships
• Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Skills

Sales experience

Excellent writing

Communication skills

Independent work

Creative problem solving

Campaign development

Digital ad sales

PowerPoint presentations

MS Office

Driver's license

Tools

PowerPoint

MS Office

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU (GDM):

Gray Digital Media (GDM) is one of the nation's largest full-service in-house digital agencies. With a presence in over 114 markets across the USA, GDM is a leader in digital marketing, optimizing campaigns instead of products and working with businesses to identify, understand, and achieve goals - ultimately driving ROI. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Media Inc., the second largest broadcast and digital media group in the nation. A market leader in news, digital, and social media, WEAU 13 News covers 26 counties in Western Wisconsin and Southern Minnesota.

Job Summary/Description:

Gray Digital Media (GDM) and WEAU 13 News, a dominant media outlet in Western Wisconsin, seek a sales professional (in Eau Claire) for our Media Executive position on our growing team. The primary responsibility of the Media Executive is to develop and sell creative marketing solutions using state-of-the-art targeted digital advertising and broadcast solutions. The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. We offer a paid base salary, excellent benefits and PTO package, and a commission structure that allows the right person to grow without limits.

Duties/Responsibilities include, but are not limited to:

• Researching and contacting new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline
• Conducting comprehensive analysis of clients' needs to determine the best strategies for a long-term advertising plan
• Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success
• Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements
• Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships
• Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Qualifications/Requirements:

• 1-3 years of sales or business development experience, including cold calling; media or marketing experience preferred, but we will train the right person if the fit is right
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively
• Ability to use creativity to solve problems
• Ability to develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO
• Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products
• Must meet the Gray Television driving requirements and have a valid driver's license

WEAU-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.