Creative Services Manager

Wisconsin Broadcasters Association; Eau Claire (WI); On-site; USD 70,000 - 90,000; Full time

Job summary

WEAU-TV/Gray Media in Eau Claire, WI, seeks a Creative Services Manager to lead the department responsible for promotion, branding, and station partnerships. You will meet clients, present recommendations, and supervise on-air and digital media campaigns.

The role requires a 4-year degree (or equivalent) and 3+ years of management, with a strong writing background and solid lighting/visual skills. A leadership mindset and ability to train staff are essential.

Qualifications

• 4-year degree or equivalent combination of education and work-related experience.
• 3+ years of management experience.
• Strong writing background and knowledge of lighting.
• Ability to lead and train Creative Services staff.
• Experience with on-air, digital and outside media production.

Responsibilities

• Develop and supervise on-air, digital and outside media for promotion and imaging.
• Create marketing plans with research and cross-department collaboration.
• Prepare and manage department budget.
• Produce media releases and liaison with outside media.
• Quality control of news, promo, and marketing content.
• Provide training and guidance to the Creative Services team.

Skills

Leadership

Time management

Writing

Presentation

Education

Bachelor’s degree or equivalent in relevant field

Tools

Adobe Creative Suite

FAA Part 107 Drone Certification

Cameras (Canon/Sony)

DJI drone equipment

Job description

WEAU is looking for a Creative Services Manager. This creative services team is responsible for commercial production, marketing, branding and station partnerships for WEAU. This is a department head management position reporting to the General Manager. The candidate will have excellent time management and organizational skills. The CSM will meet with clients, station partners, and community stakeholders and should be comfortable making presentations and recommendations.

The ideal candidate must have a track record of helping clients build their brand and strengthen their commercial messages through quality television and digital production/messaging. If you are a leader who is creative, organized, driven and want to be part of a talented, winning team, we'd like to hear from you.

General Responsibilities (include, but not limited to):

• Develop and supervise the execution of all on-air, digital and outside media related to promotion and imaging of station programming and news
• Utilize research and work with various departments to develop and implement strategic marketing plans to build station awareness
• Prepare and manage department budget
• Periodically produce media releases as necessary; act as station contact with outside media
• Quality control of news, commercial, promotional and public service production and marketing
• Develop immediate and long-range marketing plan for the station. Manage and coordinate all outside media and specialty advertising
• Provide training for members of the Creative Services team. Offer support with Adobe Creative Suite and cameras. Familiar with Blackmagic, Sony, DJI and Canon equipment
• FAA Part 107 Drone Pilot Certification training
• 3+ years of management experience
• 4-year degree or equivalent combination of education and work-related experience
• Candidate should have a strong writing background as well as a solid knowledge of lighting and a creative eye for shooting video and composing images and promotion campaigns
• Must have a working knowledge of contest rules
• Broad-Based knowledge of marketing and related standards, the media environment, and audience consumption trends
• Supervise and provide regular feedback, performance appraisals for direct reports
• Exceptional time management skills, can-do attitude, excellent work ethic
• Proven and effective leadership skills; foster open dialogue, empower others, address conflicts quickly and directly
• Must possess a valid driver's license and a good driving record

WEAU-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.