Creative Services Manager

Hyvee.io; United States; Presencial; USD 95.000 - 120.000; Jornada completa

Descripción de la vacante

Hy-Vee is seeking a Creative Services Manager to shape and execute creative strategy across marketing initiatives. You will combine hands-on design with team leadership, guiding projects from concept to delivery across digital, print, in-store, photography and video.

You will translate business objectives into compelling creative, mentor designers, and collaborate with internal teams and external partners to ensure brand consistency and high-impact campaigns.

Formación

• Commitment to the Hy-Vee mission and values.
• Strong creative judgment linking business goals, audience needs and brand strategy to design and messaging.
• Expertise in Adobe Creative Cloud, including InDesign, Illustrator and Photoshop, and proficiency with Figma.
• Strong knowledge of typography, layout, color, production requirements and design systems across print and digital formats.
• Ability to lead and develop creative teams while remaining hands-on with design.
• Strong organizational and problem-solving skills; ability to prioritize projects, make decisions and adapt to changing deadlines.
• Strong interpersonal, written and verbal communication skills; ability to present creative recommendations and collaborate across teams.
• Proficiency with Microsoft 365 and project management tools such as Monday.com.
• Hands-on proficiency with AI tools such as ChatGPT, Claude and Adobe Firefly for idea development, image generation and enhancement.

Responsabilidades

• Conceptualize and design marketing assets for campaigns, retail promotions and enterprise initiatives across in-store signage, digital ads, email and landing pages.
• Partner with the Director, Creative Services to shape strategies and visual direction that support objectives and customer needs.
• Lead assigned projects from brief through delivery, developing concepts and cohesive executions across channels.
• Mentor designers and contributors with actionable feedback to strengthen craft and ownership.
• Coordinate with creative operations to prioritize work and manage timelines and risks.
• Collaborate with copywriters and marketing partners to align messaging and visuals across campaigns.
• Support web and app creative with UX teams to ensure usability and brand consistency.
• Maintain brand standards and design systems across touchpoints.
• Provide art direction to agencies, photographers, and production partners.

Conocimientos

Hands-on design

Team leadership

Brand strategy

Project prioritization

Communication

Herramientas

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Figma

Monday.com

Microsoft 365

Descripción del empleo

Job Details

• Job Title: Creative Services Manager
• Department: Marketing
• FLSA: Salary
• Revision Date: 10/2026

About Hy-Vee

At Hy-Vee, we believe the shortest distance between two people is a smile. We're seeking professionals who bring proven skills, a desire to grow, and a commitment to work together in building a company that strives to make our customers' lives easier, healthier and happier.

The Role and Why It's Important

The Creative Services Manager helps shape and execute creative strategy across Hy-Vee's marketing initiatives, combining hands‑on design and art direction with team leadership, project oversight and collaboration with internal teams and external partners. This role translates business objectives into compelling creative and guides work from concept through execution across digital, in‑store, print, photography and video, using AI tools to improve creative quality and efficiency while maintaining accuracy and brand consistency. If you're a creative leader who loves mentoring designers, staying hands‑on with the work and turning strategy into standout campaigns, this role is for you.

What You'll Do

• Conceptualize and design marketing assets for campaigns, retail promotions and enterprise initiatives, including in‑store signage, digital advertising, email and landing pages, ensuring cohesive creative that reflects Hy-Vee's brand and supports strategic business goals.
• Partner with the Director, Creative Services to develop creative strategies, campaign concepts and visual direction that support business objectives and customer needs.
• Lead assigned creative projects from brief through final delivery, developing concepts, presentations and cohesive executions across channels.
• Guide and mentor designers and other creative contributors through actionable feedback that strengthens their craft, strategic thinking and ownership of work.
• Work with creative operations and project managers to prioritize work, balance resources and identify risks to timelines or quality.
• Collaborate with copywriters and marketing partners to align messaging and visual storytelling across campaign and promotional assets.
• Partner with digital and UX teams to ensure web and app creative supports usability, customer needs and brand consistency.
• Help maintain brand standards and design systems across channels and customer touchpoints.
• Provide art direction to agencies, photographers, production partners and other external collaborators.
• Help direct photography, including concepts, shot lists, styling and on‑set direction; review final assets for quality and intended use.
• Review creative work against approved strategy, brand standards, messaging, accuracy and production specifications; coordinate revisions before approval and production.
• Stay current with design trends, emerging technologies and AI tools; apply and share best practices for image generation, enhancement and concept development while maintaining product accuracy, brand standards and compliance with company guidelines.
• Support project estimates and resource planning in partnership with the Director, Creative Services and appropriate teams; this role has no direct budget authority.
• Maintain strict confidentiality of campaign plans, pricing, product launches, business initiatives and personnel information.
• Report to work on time and work the expected number of hours.
• Perform other job‑related duties and special projects as required.

Your Skills

• Commitment to the Hy-Vee mission and a willingness to promote the company's values.
• Strong creative judgment and the ability to connect business goals, audience needs and brand strategy to effective design and messaging.
• Expertise in Adobe Creative Cloud, including InDesign, Illustrator and Photoshop, and proficiency with Figma.
• Strong knowledge of typography, layout, color, production requirements and design systems across print and digital formats; expertise in image editing, manipulation and color correction.
• Ability to lead and develop creative teams while remaining hands‑on with design.
• Strong organizational and problem‑solving skills; ability to prioritize projects, make decisions and adapt to changing deadlines.
• Strong interpersonal, written and verbal communication skills; ability to present creative recommendations and collaborate across teams, including marketing leadership, creative and digital teams, operations, agencies, photographers, production partners, vendors and store personnel.
• Proficiency with Microsoft 365 and project management tools such as Monday.com; strong file and asset management practices.
• Hands‑on proficiency with AI tools such as ChatGPT, Claude and Adobe Firefly for idea development, image generation and enhancement, including prompting,