Creative Manager, Digital Marketing & Content

HBW Resources; Houston (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Annual discretionary bonuses

Comprehensive benefits package (health

dental, vision)

Ten days Personal Time Off

Ten HBW off days annually

Job summary

HBW Resources seeks a highly creative Creative Manager, Digital Marketing & Content to develop compelling visual communications and digital content supporting client campaigns and marketing efforts.

This hands-on role covers graphic design, content creation, digital advertising, website management, and branding, working closely with the communications team and clients to produce high-quality materials for integrated advocacy and public affairs campaigns.

Qualifications

• Bachelor's or Associates degree in Graphic Design, Marketing, Communications, Digital Media, Advertising, or a related field.
• 3-5 years of professional experience in graphic design, digital marketing, communications, or agency creative services.
• Strong portfolio demonstrating graphic design across print and digital media.
• Excellent written and verbal communication skills.
• Experience managing multiple projects in a fast-paced environment.

Responsibilities

• Design reports, white papers, fact sheets, infographics, brochures, presentations, advertisements, event materials, and other marketing collateral.
• Create compelling graphics for social media, websites, email marketing, digital advertising, and client communications.
• Develop and maintain consistent branding across HBW Resources and client projects.
• Translate complex policy, business, and technical issues into visually engaging communications.
• Prepare artwork for both digital distribution and commercial printing.
• Develop engaging content for social media, blogs, websites, newsletters, and email campaigns.
• Manage editorial and content calendars supporting client initiatives.
• Write and edit copy for digital platforms and advocacy campaigns.
• Assist with the planning, execution, and optimization of digital advertising campaigns across Meta, LinkedIn, Google Ads, and other platforms.
• Monitor campaign performance and prepare basic analytics reports.
• Create, maintain, and update company and client WordPress websites.
• Create and update landing pages, graphics, and website content.
• Ensure brand consistency across all digital touchpoints.
• Create basic video and multimedia content for social media and digital campaigns.
• Edit short-form video using modern creative tools.
• Collaborate with HBW account teams on advocacy, public affairs, and communications campaigns.
• Manage multiple creative projects while meeting deadlines.
• Coordinate with outside vendors such as printers, web developers, photographers, and videographers as needed.
• Develop and produce engaging copy for client social media channels, blogs, and websites.
• Create compelling graphic designs and visual assets tailored to each platform.
• Build and maintain content calendars aligned with client objectives and campaigns.
• Plan, execute, and optimize digital advertising campaigns through various channels.
• Track, analyze, and report on campaign performance, providing actionable insights.
• Assist in the development of messaging platforms, content strategies, and marketing campaigns.
• Contribute to broader efforts in campaign marketing, advertising, and channel development.

Skills

Graphic design

Digital marketing

Content creation

Copywriting

Project management

Education

Bachelor's or Associate degree in Graphic Design, Marketing, Communications, Digital Media, Advertising

Tools

Adobe Creative Cloud

Canva Pro

WordPress

Video editing

Meta Business Suite

LinkedIn Campaign Manager

Google Analytics

Google Ads

Adobe Premiere Pro

Adobe Express

After Effects

Figma

Mailchimp or Constant Contact

Job description

HBW Resources is a government affairs, advocacy, public relations, and communications firm exclusively focused on traditional and renewable energy, environment, conservation, and transportation issues. Known for creating and executing innovative PR, communications, and public policy campaigns and strategies, HBW has a well-earned reputation for successfully navigating the intersection of government, business, and politics. The company's broad expertise ensures organizations master challenges, catalyze opportunities, and achieve success.

Creative Manager, Digital Marketing & Content

We are seeking a highly creative, organized, and motivated Creative Manager, Digital Marketing & Content to develop compelling visual communications and digital content that support client campaigns and marketing efforts. This hands-on role is ideal for a creative professional who enjoys graphic design, content creation, digital advertising, website management, and branding. Working closely with the communications team and clients, the successful candidate will produce high-quality creative materials while helping execute integrated advocacy and public affairs and marketing campaigns.

Key Responsibilities

Creative Design & Branding

• Design reports, white papers, fact sheets, infographics, brochures, presentations, advertisements, event materials, and other marketing collateral.
• Create compelling graphics for social media, websites, email marketing, digital advertising, and client communications.
• Develop and maintain consistent branding across HBW Resources and client projects.
• Translate complex policy, business, and technical issues into visually engaging communications.
• Prepare artwork for both digital distribution and commercial printing.

Digital Marketing & Content

• Develop engaging content for social media, blogs, websites, newsletters, and email campaigns.
• Manage editorial and content calendars supporting client initiatives.
• Write and edit copy for digital platforms and advocacy campaigns.
• Assist with the planning, execution, and optimization of digital advertising campaigns across Meta, LinkedIn, Google Ads, and other platforms.
• Monitor campaign performance and prepare basic analytics reports.

Website & Digital Platform Management

• Create, maintain, and update company and client WordPress websites.
• Create and update landing pages, graphics, and website content.
• Ensure brand consistency across all digital touchpoints.

Multimedia

• Create basic video and multimedia content for social media and digital campaigns.
• Edit short-form video using modern creative tools.

Campaign Support

• Collaborate with HBW account teams on advocacy, public affairs, and communications campaigns.
• Manage multiple creative projects while meeting deadlines.
• Coordinate with outside vendors such as printers, web developers, photographers, and videographers as needed.

Content Creation & Copywriting

• Develop and produce engaging copy for client social media channels, blogs, and websites.
• Create compelling graphic designs and visual assets tailored to each platform.
• Build and maintain content calendars aligned with client objectives and campaigns.

Digital Advertising & Campaign Management

• Plan, execute, and optimize digital advertising campaigns through various channels.
• Track, analyze, and report on campaign performance, providing actionable insights.

Strategic Marketing Support

• Assist in the development of messaging platforms, content strategies, and marketing campaigns.
• Contribute to broader efforts in campaign marketing, advertising, and channel development.

Preferred Qualifications

Required

• Bachelor's or Associates degree in Graphic Design, Marketing, Communications, Digital Media, Advertising, or a related field.
• 3-5 years of professional experience in graphic design, digital marketing, communications, or agency creative services.
• Strong portfolio demonstrating graphic design across print and digital media.
• Excellent written and verbal communication skills.
• Experience managing multiple projects in a fast-paced environment.

Technical Skills

• Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat).
• Experience with Canva Pro and Microsoft PowerPoint.
• Working knowledge of WordPress.
• Experience in video editing.
• Experience with Meta Business Suite and LinkedIn Campaign Manager.
• Familiarity with Stack Adapt, Google Analytics, Google Ads, Adobe Premiere Pro, Adobe Express, After Effects, Figma, Mailchimp or Constant Contact, and social media management platforms is a plus.

Ideal Candidate

• Creative with exceptional attention to detail.
• Strong visual storyteller and communicator.
• Able to balance multiple deadlines in a fast-paced agency environment.
• Collaborative, self-motivated, and eager to learn.
• Interested in public affairs, advocacy, energy, infrastructure, and policy issues.
• Job Level: Manager
• Location: Houston, Texas
• Employment Type: Full-time
• Annual Discretionary Performance-based bonuses.
• Comprehensive benefits package, including health, dental, vision, 401(k), smart phone, computer, and ten days Personal Time Off as well as ten days of HBW off days annually.