Creative Manager

Genesco Sports Enterprises; Dallas (TX); On-site; USD 65,000 - 68,000; Full time

Job summary

A leading company in advertising is seeking a Creative Manager to work closely with the Creative Director and teams to deliver impactful brand activations. This role requires a blend of creative thinking, brand strategy, and client service, ideal for someone with agency experience and a passion for sports marketing.

Qualifications

• 5-7 years of agency or brand-side creative/strategy experience.
• Strong understanding of creative strategy and campaign development.

Responsibilities

• Collaborate with teams to develop high-level campaign concepts.
• Translate marketing strategy into compelling creative deliverables.
• Act as a brand steward ensuring alignment with core values.

Skills

Creative Strategy

Brand Positioning

Campaign Development

Communication

Collaboration

Education

Bachelor’s degree in Advertising

Bachelor’s degree in Marketing

Bachelor’s degree in Design

Bachelor’s degree in Communications

Tools

PowerPoint

Adobe Creative Suite

Figma

Job description

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Genesco Sports Enterprises provided pay range

This range is provided by Genesco Sports Enterprises. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $68,000.00/yr

Additional compensation types

Annual Bonus

As a Creative Manager at GSE, you’ll work closely with the Creative Director and cross-functional teams to shape and deliver impactful brand activations and campaigns across a portfolio of clients. This role blends conceptual creative thinking, brand strategy, and client service, making it ideal for a candidate with agency experience and a passion for consumer engagement through sports and lifestyle marketing.

Job Duties

• Collaborate with creative, strategy, and account teams to develop and execute high-level campaign concepts, activations, and branded content rooted in strategic objectives.
• Translate marketing and brand strategy into compelling creative deliverables—from pitch decks and storytelling frameworks to event branding and digital assets.
• Act as a brand steward, ensuring creative alignment with core brand values and overarching partnership goals.
• Support the Account Director in managing timelines, deliverables, and team alignment across creative workstreams.
• Research and apply cultural, category, and competitor insights to strengthen creative strategies and build audience resonance.
• Lead development of strategic creative presentations that articulate ideas clearly and persuasively to internal stakeholders and client partners.
• Contribute to brainstorms, copywriting, and presentation development to ensure concepts are both strategic and executable.
• Maintain high attention to detail while managing multiple projects, ensuring quality and brand consistency at every touchpoint.

Job Qualifications

• Bachelor’s degree in Advertising, Marketing, Design, Communications, or related field
• 5-7 years of agency or brand-side creative/strategy experience
• Strong understanding of creative strategy, brand positioning, and campaign development
• Proficiency in PowerPoint, and Adobe Creative Suite; Figma or other collaboration tools a plus
• Excellent written and verbal communication skills, including experience building presentations and writing decks
• Collaborative and solutions-oriented with strong time management and organizational skills
• Passion for brand storytelling, sports marketing, and culture-led creative thinking
• Ability to connect consumer insight with brand strategy and translate both into breakthrough creative
• Experience supporting production, photo/video shoots, or experiential events is a plus

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Advertising Services

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