Creative Lead, X

Curastem; Greenville (NC); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Curastem in Greenville, NC is seeking a strategic social content lead to own our presence on the platform end to end, including Threads, reporting to the Head of Social Content. Remote options within the US travel frequently are considered.

You will manage the publishing calendar, brief editors, adapt content for Threads, drive real-time engagement, and collaborate with our video, talent, and brand teams across YouTube, TikTok, Instagram, and Shorts to launch coordinated campaigns.

Responsibilities

• Lead X to own our presence on the platform end to end, with our Threads presence run as part of the same seat.
• Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
• Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
• Adapt content for Threads and its distinct audience.
• Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
• Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
• Craft branded and partner content that performs like our organic content.
• Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
• Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
• Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
• Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

Job description

About the job\\* This role is preferred in Greenville, NC, but we are open to considering remote applicants in the US who can travel frequently \\*Responsibilities* Lead X to own our presence on the platform end to end, with our Threads presence run as part of the same seat. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer, and works alongside our video, editorial, and talent teams to grow one of the most-followed accounts on the platform and shape how the brand shows up in real time.* Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.* Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.* Adapt content for Threads and its distinct audience.* Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.* Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.* Craft branded and partner content that performs like our organic content.* Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.* Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.* Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.* Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions