Creative Lead - Health + Food Brand (Remote)

Peak Support; Cambridge (MA); Remote; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

Peak Support in Cambridge, MA, seeks a Creative Lead to transform business objectives, product benefits, and brand stories into compelling creative. You’ll craft both paid and organic content that educates, engages, and drives action across channels, while maintaining a strong, recognizable brand voice.

You will develop concepts, visuals, messaging, and templates to scale high-quality content; collaborate with paid media, and embrace AI and emerging tools to accelerate creative systems.

Qualifikationen

• Professional experience in both copywriting and design with a strong portfolio.
• Experience with consumer brands, preferably ecommerce or DTC.
• Experience creating paid social advertising and a strong understanding of organic social content.
• Strong typography, layout, visual hierarchy, and persuasive copywriting skills.
• Ability to translate product features into compelling customer benefits.
• Comfort using AI and emerging creative tools.
• Strong attention to detail, organization, and ability to manage multiple creative projects.
• Comfort receiving feedback, iterating quickly, and working independently without constant direction.
• Experience with food, wellness, CPG, nutrition, or mission-driven consumer brands is a plus.

Aufgaben

• Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts.
• Create strong visual assets that combine copy, typography, imagery, product photography, and design.
• Develop creative for paid social advertising, including static and video concepts.
• Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels.
• Turn topics such as fiber and gut health into simple, compelling consumer education.
• Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions.
• Support email campaigns, product launches, founder communications, and customer education.
• Maintain a consistent brand voice and visual identity across all customer touchpoints.
• Develop templates and creative systems that allow the team to produce more high-quality content efficiently.
• Work with the paid media team to review performance and use those learnings to improve future creative.

Kenntnisse

Copywriting

Design

Typography

Brand messaging

AI tools

Project management

Feedback incorporation

Independent work

Tools

Adobe Creative Suite

Figma

Video editing software

Jobbeschreibung

Peak Support in Cambridge, MA, seeks a Creative Lead to transform business objectives, product benefits, and brand stories into compelling creative. You’ll craft both paid and organic content that educates, engages, and drives action across channels, while maintaining a strong, recognizable brand voice.

You will develop concepts, visuals, messaging, and templates to scale high-quality content; collaborate with paid media, and embrace AI and emerging tools to accelerate creative systems.