Creative Director, Copy & Brand Voice — Remote

SportsTechJobs; United States; Remote; USD 190,000 - 205,000; Full time

Benefits offered by this job

Remote work opportunity

Equity participation

Unlimited vacation

Paid parental leave

Employer sponsored healthcare

401k

Job summary

Twin Health is seeking a Creative Director of Copy to lead the voice across member, employer, and health-plan audiences. You will guide tone, messaging, and style, while mentoring a growing writing team and shaping the editorial system that powers brand narratives across campaigns and executive communications.

You’ll work closely with product marketing and design to ensure consistency and impact, handling high-visibility activations and thought-leadership assets in a fast-growing health tech

Qualifications

• 7+ years in copywriting or content strategy, with leadership experience.
• Experience aligning brand voice across channels and teams.
• Healthcare or regulated environment experience preferred.

Responsibilities

• Own and evolve Twin's voice and tone across all audiences and channels.
• Lead and mentor copywriters, balancing hands-on writing with leadership duties.
• Manage the content calendar and editorial process for brand messages.
• Collaborate with Product Marketing, Design, and legal reviewers on regulated content.

Skills

Copywriting

Content strategy

Brand voice leadership

Healthcare / health tech

Editorial leadership

Job description

Twin Health is seeking a Creative Director of Copy to lead the voice across member, employer, and health-plan audiences. You will guide tone, messaging, and style, while mentoring a growing writing team and shaping the editorial system that powers brand narratives across campaigns and executive communications.

You’ll work closely with product marketing and design to ensure consistency and impact, handling high-visibility activations and thought-leadership assets in a fast-growing health tech