Creative Lead, Growth

Bree; United States; Remote; USD 120,000 - 160,000; Part time

Benefits offered by this job

Health, dental, and vision benefits

Learning stipend

Wellness stipend

Lunch stipend

Paid parental leave

16–20 PTO days + sick days

Job summary

Bree is seeking a Creative Lead, Growth to architect our performance engine as we scale. You will bridge high-level creative vision with rigorous data analysis, guiding a small team of strategists, editors, designers, and partnerships managers.

You will own the workflow and drive a scalable system that enhances output quality while reducing cost and turnaround time. You’ll collaborate with our media buyer to extract patterns from data, test hypotheses, and develop new concepts that lift CTR,

Qualifications

• 2+ years in performance creative, paid social, or content roles where metrics improved.
• Strong instincts for what converts in paid social and social platforms.
• Ability to build and manage creative processes from briefs to delivery.

Responsibilities

• Own the weekly creative pipeline end-to-end and ensure deadlines are met.
• Turn performance data into creative direction with the media buyer.
• Define creator strategy, improve selection, and shorten turnaround time.
• Design and refine systems powering the creative team, including briefs and tracking.
• Set testing direction and approve key outputs with strong hooks and hypotheses.
• Build feedback loops between performance and production for continual learning.

Skills

Performance creative

Paid social

Content strategy

Data fluency

Project management

UGC

Creator partnerships

Tools

Meta

TikTok

Job description

About Bree

Bree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We were part of Y Combinator in 2021 and raised a $2M seed round shortly after. We are growing at a double-digit monthly rate and are profitable. Our culture is defined by high ownership, a bias for action, tenacious problem‑solving, and striving to be 1% better every day.

About the Role

We’re looking for a high-impact Creative Lead, Growth to serve as the core architect of our performance engine. We are at a stage of explosive growth, and we need someone to bridge the gap between high-level creative vision and rigorous data analysis.

You aren’t just drafting briefs; you are building the systems, managing the workflow, and directing the strategy that drives our 8‑figure revenue. You will oversee a talented team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager. This is a high‑impact role for someone who is equal parts data‑obsessed analyst, social media visionary, and master project manager.

What You’ll Do

• Team & Pipeline Management: Own the weekly creative pipeline end-to-end. You will decide what gets made, ensure deadlines are hit, and continuously raise the bar by delivering clear, direct feedback that improves output quality across the team.

• Performance Partnership: Work closely with our Media Buyer to turn performance data into creative direction. You will identify winning patterns, diagnose fatigue, and drive the next wave of concepts based on real signals—not guesses.

• Creator & Influencer Strategy: Build and scale our creator engine. You will define what “good” looks like, improve creator selection, sharpen briefs, and implement systems that increase output quality while reducing turnaround time and cost.

• System Architecture: Design and refine the systems that power the creative team. This includes briefing frameworks, naming conventions, tracking systems, and feedback loops that make performance insights actionable and repeatable.

• Creative Strategy & Oversight: Set the direction for what we test and why. You will review and approve key creative outputs, ensuring every ad has a strong hook, clear angle, and a specific hypothesis behind it.

• Creative Iteration & Learning Loops: Build tight feedback loops between performance and production. You will run post-mortems, identify patterns in winning and losing ads, and translate those insights into clear next steps for the team.

Who You Are

• Taste & Judgment: You have strong instincts for what works in paid social. You can quickly identify weak hooks, generic concepts, and missed opportunities—and clearly explain how to improve them.

• Systems Thinker: You naturally turn chaos into structure. You don’t just produce great work—you build processes that allow others to do the same consistently.

• Data Fluent: You are comfortable working with performance data (Meta, TikTok, Motion, etc.) and use it to guide decisions. You think in hypotheses, testing, and iteration.

• Operator Mentality: You take extreme ownership and are willing to get into the work when needed—editing, scripting, recording, or fixing bottlenecks to keep things moving.

• Non-Traditional Background: You may come from UGC, content creation, or performance marketing—but you’ve built a strong intuition for what converts. You are not a traditional brand marketer.

• Proven Experience: 2+ years in performance creative, paid social, or content roles where your work directly impacted metrics like CTR, CPA, or conversion rate.

Compensation & Career Path

We are looking for a long‑term partner and are flexible with how we start. This role is currently open on a part‑time contract basis with the potential to scale into a core full‑time member of the Bree team.

Initial Contract Terms

• Rate: $50 – $70 per hour (commensurate with experience)

• Commitment: 10 – 20 hours per week to start

Full‑Time Conversion & Benefits

For candidates who transition into a permanent full‑time role, we offer a competitive package designed for high‑performance talent:

• Base Salary: $120,000 – $160,000 annually

• Comprehensive health, dental, and vision benefits plan

• $1,500 annual learning & home‑office stipend

• $1,000 annual wellness stipend

• Monthly Lunch Stipend

• Paid Parental leave

• 20 annual PTO days + unlimited sick days