Associate Creative Director, Copy

Wolverine Worldwide; Rockford (MI); On-site; USD 80,000 - 120,000; Full time

Job summary

Wolverine Worldwide is seeking an Associate Creative Director, Copy, to enhance storytelling across brand campaigns and product launches. This role involves guiding creative directions and evolving the company’s tone-of-voice.

The ideal candidate will have over 8 years of copywriting experience, a strong collaborative spirit, and a Bachelor's degree. You will thrive in a fast-paced environment, committed to elevating creative standards.

Join us and make a significant impact on our innovative brand journey!

Qualifications

• 8+ years of copywriting experience within a leading creative agency or brand.
• Mastery of voice, tone, and narrative craft.
• Strong cross-functional collaboration and leadership skills.

Responsibilities

• Lead the development of elevated copy and storytelling across all platforms.
• Translate strategy into distinct and impactful creative concepts.
• Champion the craft of copywriting and evolve the tone-of-voice.

Skills

Storytelling ability

Collaboration

Project management

Copywriting

Education

Bachelor’s degree or equivalent experience

Job description

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.

We’re a team that puts excellence first, and the experts agree. Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards – we are consistently recognized as the gold standard for both performance and style.

As Associate Creative Director, Copy, you will play a key role in bringing that belief to life through world‑class storytelling and brand expression. Partnering closely with creative, product, and marketing teams, you will lead the development of compelling concepts, campaigns and narratives that resonate with a global audience.

This is an opportunity to do the most ambitious, creatively rich work of your career. Saucony is building an in‑house model that is uncommon in the industry and one that blends craft, speed and cultural relevance at a high level. We are setting a new standard for the brand and expect the work to reflect that ambition.

From breakthrough campaign platforms to deeply considered product storytelling, social content to immersive experiences, you will craft ideas that are culturally sharp, emotionally resonant and unmistakably Saucony.

We are looking for a writer and creative leader with a deep respect for the craft of copywriting, someone who obsesses over language, tone, rhythm and narrative, and understands how powerful storytelling can move people, shape culture and build enduring brands.

Primary Duties

• Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant and highly impactful creative concepts.
• Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital and film.
• Champion the craft of copywriting setting a high bar for language, voice, narrative structure and emotional resonance across all touchpoints.
• Play a key role in defining, shaping and evolving Saucony’s tone‑of‑voice across both performance and lifestyle communications.
• Develop globally relevant ideas and narratives that translate authentically across regions, audiences and cultures.
• Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
• Present work with clarity, conviction and a strong strategic foundation to internal stakeholders and partners.
• Stay deeply connected to culture, storytelling trends and the evolving worlds of running, sport, fashion, design and entertainment.
• Contribute to and help raise the bar within a highly collaborative, curious and creatively ambitious team.
• Perform duties consistent with the Company’s AAP/EEO goals and policies.
• Perform other duties as assigned by manager.

Knowledge, Skills and Abilities Required

• Bachelor’s degree or equivalent experience required.
• 8+ years of copywriting experience within a leading creative agency or brand.
• Exceptional storytelling ability, with a demonstrated mastery of voice, tone and narrative craft.
• A portfolio that shows the ability to concept and execute breakthrough, culturally relevant work.
• Strong cross‑functional collaboration and leadership skills.
• Advanced understanding of modern brand building across performance and lifestyle spaces.
• Deep curiosity for culture, emerging storytelling formats and the evolving media landscape.
• Excellent organisational and project management skills; able to manage multiple priorities simultaneously.
• Passion for running culture and its intersection with style, creativity and community.
• Self‑starter mentality with a proactive, solutions‑oriented approach.
• Thrive in a fast‑paced, high‑output environment where priorities shift and momentum matters.
• Embrace collaboration across disciplines, with a team‑first mindset.
• Take ownership of work from concept through execution.
• Operate with a high level of accountability, curiosity and creative ambition.
• Be energized by building new ways of working and raising the standard together.

Working Conditions

Normal office environment. Some travel may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers and suppliers regardless of race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected characteristic.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.