Creative Lead

Jobtailor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a Lead Creative to shape day-to-day creative direction and drive multi-channel campaigns across the brand. You will lead a multidisciplinary team, establish standards and processes, and mentor writers and creators while aligning work with strategy.

You will collaborate with product, growth, and design, directing freelancers during peaks and ensuring a consistent voice and identity across all channels.

Qualifications

• Experience leading creative talent and multidisciplinary teams from concept to launch.
• Proven track record shipping integrated campaigns at a high craft bar.
• Ability to set vision, influence senior stakeholders, and tie decisions to strategy.
• Portfolio demonstrating world-class craft and storytelling.

Responsibilities

• Lead Tracksuit Studio as its day-to-day creative leader.
• Set creative vision, standards, review cadences, and quality bar.
• Develop concepts, campaigns, and brand platform work across every channel and format
• Provide creative direction across the full department
• Manage and grow writers, video editors, TikTokers, social media managers, and other creative talent
• Concept and create key pieces as a player/coach
• Collaborate with product, growth, marketing science, brand, and design teams
• Brief and direct freelancers and production crews during campaign peaks and major brand moments
• Maintain consistent voice, tone, and identity across all channels
• Work closely with the Global Art Director, Brand Manager, and wider design crew
• Build a culture of honest critique, high standards, and creative collaboration
• Provide critique and mentorship

Skills

Creative Leadership

Campaign Development

Stakeholder Influence

Social Media Fluency

Mentorship

Agency Management

Team Leadership

Content Production

Copywriting

Brand Strategy

Job description

• Lead Tracksuit Studio as its day-to-day creative leader
• Set the creative vision, standard, processes, review cadences, and quality bar
• Develop concepts, campaigns, and brand platform work across every channel and format
• Provide creative direction across the full department
• Manage and grow writers, video editors, TikTokers, social media managers, and other creative talent
• Concept and create key pieces as a player/coach
• Collaborate with product, growth, marketing science, brand, and design teams
• Brief and direct freelancers and production crews during campaign peaks and major brand moments
• Maintain consistent voice, tone, and identity across all channels
• Work closely with the Global Art Director, Brand Manager, and wider design crew
• Build a culture of honest critique, high standards, and creative collaboration
• Provide critique and mentorship

Requirements

• Experience leading creative talent and multi-disciplinary teams from concept to launch
• Proven track record shipping integrated campaigns at a high craft bar, whatever the budget
• Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy
• Ability to turn dull insights into culture-driving ideas people want to watch
• Excellent communication skills; ability to simplify complexity, make fast calls, and bring people with you
• Experience managing agencies and partners across markets
• Portfolio of world-class craft and storytelling
• Deep fluency in social and creator ecosystems
• Experience setting up creative operating rhythms with marketing, product, and design
• Full-stack creative capability across producing, directing, and storytelling
• Diverse creative background, such as alternative media, branded-content studios, or podcast production
• Writer's origin or strong obsession with language and words
• Ability to think conceptually across video, social, and copy

Core Competencies

Demonstrates full-stack creative capability in producing, directing, and storytelling while leading multi-disciplinary teams to deliver integrated campaigns. Exhibits strong communication skills and the ability to influence stakeholders, ensuring alignment between creative vision and strategic objectives.

Highest-signal resume keywords

• Creative Leadership
• Integrated Campaign Development
• Stakeholder Influence
• Social Media Fluency
• Mentorship and Critique

Hard Skills

• Creative Direction
• Campaign Development
• Storytelling
• Video Production
• Copywriting
• Concept Development
• Brand Strategy
• Creative Operating Rhythms
• Agency Management
• Content Creation

Soft Skills

• Excellent Communication
• Collaboration
• Mentorship
• Critical Thinking
• Simplifying Complexity

Industry Keywords

• Creative Vision
• Brand Platform
• Social Ecosystems
• Alternative Media
• Branded-Content Studios
• Podcast Production
• Creative Collaboration
• High Craft Bar
• Creative Talent Management
• Freelancer Direction