Creative Director

Made In Network; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

A digital media company is looking for an experienced Creative Director to lead innovative content development for YouTube creators and brands. The ideal candidate will have 8 to 12 years in creative roles, demonstrating strong leadership, strategic thinking, and excellent communication skills. Responsibilities include generating series concepts, crafting pitch materials, and guiding creative teams to ensure projects align with creators' voices and production realities. This is an exciting opportunity to influence original programming and mentor a high-performing team.

Qualifications

• 8–12+ years in creative development, branded content, or digital media.
• Demonstrated experience leading creative teams.
• Deep understanding of YouTube and creator-led programming.
• Strong deck-building and writing skills.
• Ability to balance creative ambition with production considerations.
• Clear communicator and confident presenter.

Responsibilities

• Generate and lead development of original series concepts.
• Build compelling pitch decks and materials.
• Shape show formats and develop brand integrations.
• Direct and mentor producers and writers.
• Present ideas to creators and brand partners.

Skills

Creative development

Team leadership

Effective communication

Content strategy

Pitching skills

Tools

Keynote

Adobe Photoshop

InDesign

Illustrator

Job description

Made In Network is a digital media company partnering with top-tier creators and brands to develop original programming across YouTube and social platforms. We build serialized content, branded series, and creator-led formats that drive audience growth and meaningful revenue.

The Role

We are seeking a Creative Director to lead and elevate creative development across our creator and brand portfolio.

This role is first and foremost about driving bold, distinctive ideas, developing series concepts, collaborating to shape programming strategy, and crafting high-quality pitch materials that bring those ideas to life. The Creative Director will guide tone, format, and storytelling across projects while ensuring creative output aligns with creator voice, platform strategy, and production realities.

In addition to ideation, this role includes leading and mentoring creative team members, setting clear expectations, and helping build a collaborative, high-performing creative culture.

Key Responsibilities

Creative Development & Vision

• Generate and lead development of original series concepts for YouTube creators and brand partners
• Build compelling pitch decks, treatments, and written materials
• Shape show formats, recurring segments, and serialized structures
• Develop brand integrations that feel authentic and platform-native
• Refine creative strategy based on audience insights and platform trends
• Direct and mentor producers, writers, and creative collaborators
• Provide clear creative feedback and elevate team output
• Set vision for projects while empowering others to execute
• Foster a collaborative team environment, not a single-contributor culture

Cross-Functional Collaboration

• Partner with Strategy, Production, and Account teams to align creative with business goals
• Ensure concepts are ambitious yet feasible within production and budget parameters
• Participate in project scoping and creative planning

Client & Creator Engagement

• Present ideas confidently to creators and brand partners
• Lead brainstorms and creative workshops
• Act as a trusted advisor to talent and clients

What Success Looks Like

• Breakthrough ideas that resonate with creators and audiences
• Polished, persuasive pitch materials
• A supported, engaged creative team with defined roles and ownership
• Creative concepts that are both innovative and executable

Qualifications

• 8–12+ years in creative development, branded content, or digital media
• Demonstrated experience leading creative teams
• Deep understanding of YouTube, creator-led programming, and platform-native storytelling
• Strong deck-building and writing skills, competent in Keynote, Adobe Photoshop, InDesign, and Illustrator
• Ability to balance creative ambition with real-world production considerations
• Clear communicator and confident presenter