Creative Graphic Design & Social Media Associate

Otg-Management-0086288d; New York (NY); On-site; USD 65,000 - 75,000; Full time

Job summary

OTG is seeking a Junior Associate, Graphic Design & Social Media in NYC with 30% travel. You will support the Creative Services and Marketing Communications teams, creating print and digital materials, developing social content, and maintaining brand assets.

A strong portfolio and eye for design are essential. This hybrid role targets an early-career marketer excited by visual storytelling, content creation, and guest engagement across OTG's hospitality concepts at airport locations.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or related field.
• 1-3 years of relevant experience, including internships, freelance work, campus organizations, or entry-level professional experience.
• Strong interest in graphic design, social media marketing, content creation, and brand storytelling.
• Experience using Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Familiarity with Canva, social media management tools, and short form video editing platforms.
• Portfolio demonstrating design skills, creative thinking, and visual storytelling.
• Understanding of typography, layout, branding, and design fundamentals.
• Strong written communication and copywriting skills.
• Knowledge of major social media platforms and current content trends.
• Ability to manage multiple projects simultaneously in a fast paced environment.
• Strong attention to detail, organization, and time management skills.
• Positive attitude, collaborative mindset, and eagerness to learn.
• Experience creating Instagram Reels or other short form video assets.
• Basic photography and photo editing skills.
• Familiarity with social media analytics and reporting.
• Knowledge of hospitality, lifestyle, or consumer brands.
• Experience with motion graphics, animation, video editing, or illustration is a plus.

Responsibilities

• In This Role, You Will:
• Graphic Design & Creative Support: Assist the Creative Services team with day-to-day design requests across print and digital channels.
• Create and update menus, promotional materials, signage, presentations, and other branded marketing assets.
• Ensure all creative executions align with OTG brand standards and visual guidelines.
• Translate marketing objectives into compelling visual content that supports business goals and guest engagement.
• Maintain organized libraries of creative assets, photography, design files, and templates.
• Prepare files for print production and coordinate with vendors to ensure quality and timely delivery of materials.
• Support creative storytelling initiatives across restaurant concepts, airport locations, and brand campaigns.
• Social Media & Content Support: Management of OTG's social media channels, including Instagram, LinkedIn, Facebook, and emerging platforms.
• Create, edit, and publish engaging social media content, including graphics, photography, short form video, stories, and captions.
• Help maintain social media content calendars and scheduling platforms.
• Monitor social media channels for comments, messages, guest inquiries, and brand mentions, escalating issues when necessary.
• Assist in community management by engaging with followers and supporting customer service responses.
• Research social media trends, competitor activity, and audience insights to support content strategy.
• Track basic social media performance metrics and contribute insights for ongoing optimization.
• Support the execution of social campaigns, promotions, partnerships, and airport activations.
• Collaboration & Brand Management: Partner closely with Marketing Communications, Operations, and external partners to execute business initiatives, hands on in the field.
• Contribute ideas during creative brainstorming, campaign planning, and content development sessions.
• Help ensure consistency of messaging, design, and brand voice across all customer touchpoints.
• Stay informed on emerging design tools, social media platforms, and industry best practices.

Skills

Graphic design

Social media marketing

Content creation

Brand storytelling

Project management

Education

Bachelor’s degree (Graphic Design/Marketing/Communications/Digital Media)

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Canva

Social media tools

Video editing

Motion graphics

Job description

OTG is seeking a Junior Associate, Graphic Design & Social Media in NYC with 30% travel. You will support the Creative Services and Marketing Communications teams, creating print and digital materials, developing social content, and maintaining brand assets.

A strong portfolio and eye for design are essential. This hybrid role targets an early-career marketer excited by visual storytelling, content creation, and guest engagement across OTG's hospitality concepts at airport locations.