Junior Associate, Graphic Design & Social Media

OTG Management, Inc.; New York (NY); On-site; USD 65,000 - 75,000; Full time

Job summary

OTG Management, Inc. in New York, NY is seeking a Graphic Design & Social Media specialist for a hybrid role supporting Creative Services and Marketing Communications.

You will design across print and digital, update menus and promotional materials, manage social channels (Instagram, LinkedIn, Facebook), and contribute to brand storytelling across restaurant concepts and airport locations. The role requires a Bachelor’s degree in a related field, 1–3 years of experience, proficiency in Adobe

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field.
• 1–3 years of relevant experience (including internships, freelance work, campus organizations, or entry-level professional experience)
• Strong interest in graphic design, social media marketing, content creation, and brand storytelling.
• Experience with Adobe Creative Cloud, especially Photoshop, Illustrator, and InDesign.
• Familiarity with Canva, social media management tools, and short-form video editing platforms.
• Portfolio showing design skills, creative thinking, and visual storytelling.
• Understanding of typography, layout, branding, and design fundamentals.
• Strong written communication and copywriting skills.
• Knowledge of major social media platforms and current content trends.
• Ability to manage multiple projects in a fast-paced environment.
• Detail-oriented, organized, and strong time management skills.
• Positive attitude, collaborative mindset, and eagerness to learn.
• Experience creating Instagram Reels or other short-form video assets.
• Basic photography and photo editing skills.
• Familiarity with social media analytics and reporting.
• Knowledge of hospitality, lifestyle, or consumer brands.
• Motion graphics, animation, video editing, or illustration experience is a plus.

Responsibilities

• Support Creative Services with day-to-day design requests across print and digital channels.
• Design and update menus, promotional materials, signage, presentations, and assets.
• Ensure work follows OTG brand standards and visual guidelines.
• Convert marketing objectives into visual content to support goals and guest engagement.
• Maintain organized libraries for assets, photography, design files, and templates.
• Prepare files for print production and coordinate with vendors.
• Assist storytelling across restaurant concepts, airport locations, and campaigns.
• Manage OTG social channels: Instagram, LinkedIn, Facebook.
• Create, edit, publish social content (graphics, photos, short-form video, captions).
• Help maintain social calendars and scheduling platforms.
• Monitor channels for comments and guest inquiries; escalate as needed.
• Support community management by engaging followers and customer service.
• Research trends, competitor activity, audience insights for content strategy.
• Track basic social metrics and contribute insights.
• Assist execution of social campaigns, promotions, partnerships, airport activations.
• Collaborate with Marketing Communications, Operations, and partners.
• Contribute ideas in brainstorming and content development.
• Maintain messaging consistency across touchpoints.
• Stay current on design tools, social platforms, and best practices.

Skills

Graphic design

Social media marketing

Content creation

Brand storytelling

Copywriting

Time management

Multitasking

Team collaboration

Education

Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Canva

Social media management tools

Short-form video editing platforms

Photography editing

Analytics tools

Job description

In a hybrid NYC role, this position supports Creative Services and Marketing Communications with print/digital design, social media content, and brand/community management.

Responsibilities

• Support the Creative Services team with day-to-day design requests across print and digital channels
• Design and update menus, promotional materials, signage, presentations, and other branded marketing assets
• Ensure creative work follows OTG brand standards and visual guidelines
• Convert marketing objectives into visual content that supports business goals and guest engagement
• Maintain organized libraries for creative assets, photography, design files, and templates
• Prepare files for print production and coordinate with vendors for quality and on-time delivery
• Assist creative storytelling efforts across restaurant concepts, airport locations, and brand campaigns
• Manage OTG social channels including Instagram, LinkedIn, Facebook, and emerging platforms
• Create, edit, and publish social content (graphics, photography, short-form video, stories, and captions)
• Help maintain social media calendars and scheduling platforms
• Monitor social channels for comments, messages, guest inquiries, and brand mentions, escalating issues when needed
• Support community management by engaging with followers and assisting customer service responses
• Research social media trends, competitor activity, and audience insights to support content strategy
• Track basic social performance metrics and contribute insights for ongoing optimization
• Assist with the execution of social campaigns, promotions, partnerships, and airport activations
• Partner closely with Marketing Communications, Operations, and external partners, including hands-on support in the field
• Contribute ideas during creative brainstorming, campaign planning, and content development sessions
• Maintain consistency of messaging, design, and brand voice across customer touchpoints
• Stay current on emerging design tools, social platforms, and industry best practices

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• 1–3 years of relevant experience (including internships, freelance work, campus organizations, or entry-level professional experience)
• Strong interest in graphic design, social media marketing, content creation, and brand storytelling
• Experience with Adobe Creative Cloud, especially Photoshop, Illustrator, and InDesign
• Familiarity with Canva, social media management tools, and short-form video editing platforms
• Portfolio showing design skills, creative thinking, and visual storytelling
• Understanding of typography, layout, branding, and design fundamentals
• Strong written communication and copywriting skills
• Knowledge of major social media platforms and current content trends
• Ability to manage multiple projects in a fast-paced environment
• Detail-oriented, organized, and strong time management skills
• Positive attitude, collaborative mindset, and eagerness to learn
• Experience creating Instagram Reels or other short-form video assets
• Basic photography and photo editing skills
• Familiarity with social media analytics and reporting
• Knowledge of hospitality, lifestyle, or consumer brands
• Motion graphics, animation, video editing, or illustration experience is a plus

Location & Travel

• New York, NY (hybrid)
• NYC based + 30% travel

Compensation

• USD 65,000 – 75,000 per year

Technology

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Canva
• Instagram, LinkedIn, Facebook
• Instagram Reels

Reports to: Marketing & Communications