Creative Director, Social & Visual Innovation

VML; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Group health coverage

401k match

Paid time off

Job summary

VML is seeking a Creative Director (Art) with a focus on social media to steer our social content across platforms and lead a team of creatives. You will drive the visual direction for campaigns, collaborating with strategists and managers to deliver on-brand, on-trend work.

The ideal candidate has a decade-long agency background with a strong social portfolio, deep platform knowledge, and experience with influencer-driven content.

Qualifications

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Bilingual or familiarity with Spanish language is a plus.

Responsibilities

• Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
• Oversee team of creatives on organic social evergreen and campaign-driven social.
• Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Skills

Social media expertise

Creative leadership

Adobe Creative Suite

Figma / After Effects

Bilingual Spanish

Tools

Adobe Creative Suite

Figma

After Effects

Job description

VML is seeking a Creative Director (Art) with a focus on social media to steer our social content across platforms and lead a team of creatives. You will drive the visual direction for campaigns, collaborating with strategists and managers to deliver on-brand, on-trend work.

The ideal candidate has a decade-long agency background with a strong social portfolio, deep platform knowledge, and experience with influencer-driven content.