Creative Director, Social Campaigns & Concepts

VML; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401k match

Paid time off

Job summary

VML is seeking a Creative Director (Copy) with a focus on social media to shape the creative vision for our social content. You will lead a team of copywriters and art directors, guiding strategy and execution across Instagram, TikTok, X, Facebook, LinkedIn and more.

You’ll mentor a team, collaborate with strategists and community managers, and work with a roster of clever clients to deliver on-trend content that resonates, on time, and with strong storytelling.

Qualifications

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• Strong portfolio showcasing creative concepts and visual executions for social media platforms.
• Deep knowledge of social platforms and what types of visuals perform well on each.
• Experience working in or with influencer campaigns, UGC, or creator-led content.
• Understanding of paid vs. organic social strategies.
• Highly collaborative, ego-free and comfortable giving and receiving feedback.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.

Responsibilities

• Big idea thinking: Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
• Manage: Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept: Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Create: Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
• Craft: Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing: Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate: Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Cultivate: Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Skills

Social media campaigns

Creative leadership

Team collaboration

Client relations

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Figma

After Effects

Job description

VML is seeking a Creative Director (Copy) with a focus on social media to shape the creative vision for our social content. You will lead a team of copywriters and art directors, guiding strategy and execution across Instagram, TikTok, X, Facebook, LinkedIn and more.

You’ll mentor a team, collaborate with strategists and community managers, and work with a roster of clever clients to deliver on-trend content that resonates, on time, and with strong storytelling.