Creative Director, Performance & Growth Marketing

Block, Inc.; California (MO); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a visionary Creative Director to spearhead performance and growth marketing initiatives. This role blends creativity with data-driven strategies to enhance customer acquisition and engagement through impactful campaigns across multiple platforms. You'll work closely with diverse teams, ensuring that creative assets are not only innovative but also aligned with business objectives. If you're passionate about crafting culturally relevant and performance-oriented creative, this opportunity offers a chance to make a significant impact in a dynamic and inclusive environment.

Qualifications

• 10+ years in creative leadership with a focus on performance marketing.
• Strong portfolio of high-performing digital ad creative and campaigns.

Responsibilities

• Lead creative strategy for performance marketing across various channels.
• Collaborate with teams to produce compelling marketing content.

Skills

Creative Leadership

Performance Marketing

Data-Driven Creative

A/B Testing

Audience Behavior Analysis

Digital Ad Creative

Tools

CRM Tools (Email, Push, In-App)

Social Media Platforms (Instagram, TikTok, YouTube)

Web Design Tools

Job description

Creative Director, Performance & Growth Marketing

Remote

Bay Area, CA, US

Posted Date: 04/14/25

Posted yesterday

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Cash App is seeking a visionary and hands-on Creative Director to lead the creative strategy, development, and execution for performance and growth marketing efforts. You will be instrumental in driving customer acquisition, engagement, and retention through high-impact creative across paid social, CRM (email, push, in-app), and web.

You thrive at the intersection of art and data—someone who understands how creative influences performance metrics while embracing rapid iteration, experimentation, and storytelling to drive business growth. You're passionate about making impactful, joyful, and culturally relevant creative that delivers on performance while staying true to great design and user experience.

You'll partner closely with the Growth, Lifecycle, and Web teams, as well as internal designers, writers, and external creative agencies, to produce world-class performance marketing content that scales. You will be both a strategic leader and a hands-on executor, ensuring that Cash App's creative remains compelling, innovative, and aligned with business goals—without sacrificing the fun and excitement of creativity.

You Will

• Concept, design, and optimize performance-driven creative for paid social, CRM (email, push, in-app), and web.
• Build highly engaging and conversion-focused ad creative, landing pages, email templates, and lifecycle marketing assets.
• Lead the development of design systems for performance marketing, ensuring consistent brand storytelling across all digital channels.
• Partner with data analysts and media buyers to interpret creative performance metrics and iterate on winning concepts.
• Oversee the end-to-end creative process for growth marketing campaigns, from concept to execution.
• Work closely with Growth Marketing to develop a testing roadmap for creative across paid and CRM channels, incorporating A/B testing and iterative design.
• Leverage real-time performance data to adjust creative strategies and improve efficiency in user acquisition, engagement, and retention while still prioritizing brand and product storytelling.
• Collaborate with media partners to ensure that creative aligns with audience segmentation strategies.
• Work closely with Growth Marketing, Lifecycle, and Web teams to align creative strategies with business goals.
• Partner with product marketing and brand creative to ensure cohesive messaging across performance and brand efforts.
• Manage relationships with external agencies and in-house teams to produce high-impact, scalable creative assets.
• Champion a culture of experimentation and curiosity within the creative team, fostering an environment where innovative ideas thrive.
• Stay ahead of platform trends, ad formats, and best practices across social, web, and CRM.
• Mentor a team of designers, copywriters, art directors, while fostering an environment that balances creative excellence with data-driven decision-making.

You Have

• 10+ years of experience in a creative leadership role, with a strong focus on performance marketing and growth-focused creative.
• Deep expertise in paid social (Instagram, X, TikTok, YouTube, etc.), CRM (email, push, in-app), and web-based creative.
• Strong portfolio showcasing high-performing digital ad creative, email campaigns, landing pages, and growth-focused design.
• Have a Data-Driven Creative approach.
• Strong understanding of how creative impacts acquisition, retention, and conversion metrics.
• Ability to analyze performance data and translate insights into actionable creative strategies.
• Experience running A/B and multivariate testing to optimize creative performance.
• A doer as much as a leader, comfortable both conceptualizing and executing creative work.
• Ability to balance high-production value with quick-turn, test-and-learn creative iterations.
• Track record of managing creative teams and agency partners to deliver best-in-class work.
• Strong understanding of how to help brands stand out in a crowded landscape.
• Passion for understanding audience behavior and tailoring creative strategies to different customer segments.
• Ability to produce work that moves at the speed of culture, seamlessly integrating Cash App into digital and social conversations.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.