Creative Director (Organic Social)

MM Coaching Limited; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote engagement

Sales-based incentives

Job summary

Marriage Reset is seeking a fully remote Creative Director (Organic Social) to lead organic social end to end. In this contract role, you will take ownership of the organic social department with an Instagram-first focus, set creative standards, and use performance analysis to drive qualified inbound calls.

You will work closely with Josh Hudson, co-founder and main spokesperson, to build and direct a multi-month organic content strategy.

Qualifications

• Proven organic social growth with measurable gains and timeframe.
• Strategic content leadership across multi-month campaigns linking to sales objectives.
• Advanced copywriting and scripting that capture founder voice.
• Experience building repeatable content workflows from long-form to short-form content.
• Experience managing editors and copywriters with deadline discipline.
• Familiarity with integrating AI into content workflows while preserving brand voice.
• Excellent written and spoken English.

Responsibilities

• Develop the brand’s organic content strategy with the founder.
• Plan content months ahead and direct production from concept to approval.
• Write scripts and recording briefs reflecting the founder's voice.
• Convert long-form recordings into platform-specific content on schedule.
• Lead editors and copywriters, ensuring quality of published content.
• Coordinate with marketing to maintain brand standards across channels.
• Analyze audience growth and link to qualified enquiries and booked calls.
• Use performance data to set priorities and improve results.

Skills

Proven organic social growth

Strategic content leadership

Advanced copywriting

Scriptwriting

Content waterfall implementation

Team management

Practical AI in content

Excellent written and spoken English

Job description

Marriage Reset is seeking a fully remote Creative Director (Organic Social) to lead organic social end to end. In this contract role, you will take ownership of the organic social department with an Instagram-first focus, set creative standards, and use performance analysis to drive qualified inbound calls.

Role Overview

You will work closely with Josh Hudson, co-founder and main spokesperson, to build and direct a multi-month organic content strategy. The position includes managing editors and copywriters, overseeing the creative and production workflow from concept through approval, and aligning organic content outcomes with sales and qualified enquiries.

Key Responsibilities

• Collaborate directly with Josh Hudson to develop the brand’s organic content strategy.
• Plan content several months ahead by setting the monthly content agenda and directing work from initial concept to final approval.
• Develop content angles, write scripts in Josh’s voice, and create recording briefs.
• Run a content workflow that converts long-form recordings into platform-specific content while maintaining a consistent production and publishing schedule.
• Manage and develop editors and copywriters by reviewing their work and taking responsibility for the quality of all published content.
• Partner with the wider marketing team to maintain consistent brand standards across digital channels.
• Review audience growth and organic channel performance, then work with sales to understand the impact on qualified enquiries and booked calls.
• Use performance analysis evidence to set priorities and improve results.

Requirements

• Proven organic social growth with documented starting and ending audience figures, a clear timeframe, and evidence of your personal contribution.
• Strategic content leadership including experience building content strategies over several months, directing production, adapting plans based on performance, and linking creative choices to business objectives.
• Advanced copywriting and scriptwriting with strong hooks, storytelling, and copywriting frameworks, plus the ability to translate founder expertise into content that retains the founder’s voice.
• Content waterfall implementation including experience building and managing a repeatable system for converting long-form recordings into short-form video and other platform-adapted content.
• Management of video editors and copywriters through briefing, review of scripts and edits, coaching, and accountability for quality and deadlines.
• Practical AI experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice.
• Excellent written and spoken English to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction.

Benefits

• Fully remote engagement under an independent contractor agreement, requiring a full-time commitment.
• Compensation package including a base salary plus performance incentives linked to sales.

Preferred Experience

• Significant audience growth such as adding around 100,000 followers to another person’s account, or growing your own to that size (highly valued, not a minimum requirement).
• Coaching industry experience in any coaching specialty (advantage), with openness to candidates from other industries who meet core requirements.
• Experience growing an audience through YouTube or other long-form content.
• Demonstrable commercial results, including contribution to multimillion-dollar sales, with a clear understanding of how contribution was measured.

Working Arrangement

• Location: United States (remote)
• Job type: Contract
• Time zone and core working hours: EST/PST