Social Media Strategist

MM Coaching Limited (Marriage Reset); United States; Remote; CAD 60,000 - 90,000; Full time

Job summary

Marriage Reset is seeking a fully remote Social Media Strategist to own the organic social department, with Instagram as the growth priority and autonomy to lead the team.

You will work with co-founder Josh Hudson to develop content strategy, manage editors and copywriters, and translate the founder's voice into compelling content across platforms.

You will analyse performance, adapt strategies, and collaborate with sales to convert engagement into qualified inquiries and booked calls.

Qualifications

• Proven organic social growth with evidence of audience gains, timeframe and personal contribution.
• Strategic content leadership over multiple months, linking daily decisions to business goals.
• Advanced copywriting and scriptwriting translating a founder's voice into content.
• Experience turning long-form recordings into platform-tailored content.
• Experience managing editors/copywriters and meeting deadlines.
• Practical AI experience in content production or editing workflows.
• Excellent written and spoken English.

Responsibilities

• Own and develop the organic social department with Instagram as a priority.
• Plan monthly content agendas and oversee production from concept to approval.
• Develop content angles, write scripts, prepare recording briefs and manage publishing cadence.
• Lead editors and copywriters, review work, ensure quality and brand consistency.
• Analyze audience growth and content performance to inform priorities and improve results.
• Collaborate with the broader marketing team and sales to generate qualified inquiries.

Skills

Organic growth

Content strategy

Copywriting

Scriptwriting

AI in content

Team leadership

Performance analysis

Job description

Marriage Reset is on a mission to save one million marriages. Our coaching programs help men rebuild their relationships and become better husbands. More than 7500 clients have enrolled, and our content has generated millions of views across social platforms.

We are hiring a Social Media Strategist to take full ownership of our organic social department. Paid media currently drives most of our client acquisition. We want to build a stronger organic presence that earns trust in the brand and consistently generates qualified inbound calls.

Instagram is our main growth priority. You will be responsible for the content strategy and creative standards across all our organic channels, with the autonomy to lead the department and accountability for its performance.

The role

You will work directly with Josh Hudson, our co-founder and main spokesperson, to develop the brand's organic content strategy. You will plan several months ahead, establish the monthly content agenda, and direct the work from initial concept to final approval.

Your responsibilities include developing content angles, writing scripts in Josh's voice, and preparing recording briefs. You will run a content waterfall that turns long-form recordings into content tailored to each platform, with a consistent production and publishing schedule.

You will manage and develop the editors and copywriters, review their work, and take responsibility for the quality of everything we publish. You will also work with the wider marketing team to maintain a consistent brand across our digital presence.

Performance analysis will guide the strategy. Across all organic channels, you will assess audience growth and content performance, then work with sales to understand the contribution to qualified enquiries and booked calls. You will use that evidence to set priorities and improve results.

We expect you to take initiative, make informed creative decisions and lead the department without close supervision.

Requirements

• Proven organic social growth | A track record of growing an account for a founder, brand or yourself, supported by starting and ending audience figures, a clear timeframe and evidence of your personal contribution
• Strategic content leadership | Experience developing content strategies over several months, directing production and adapting the plan based on performance. You must be able to connect day-to-day creative decisions to the wider business objectives
• Advanced copywriting and scriptwriting | Strong command of hooks, storytelling and copywriting frameworks, with the ability to translate a founder's expertise into compelling content that retains their voice
• Content waterfall implementation | Experience building and managing a repeatable system for turning long-form recordings into short-form video and other content adapted to different platforms
• Management of both video editors and copywriters | Direct experience setting briefs, reviewing scripts and edits, coaching team members, and holding them accountable for quality and deadlines
• Practical AI experience | Experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice
• Excellent written and spoken English | The ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction

Preferred Experience

We place particular weight on substantial growth achieved for a founder's account, especially on Instagram. Candidates with strong results from their own accounts or other brands will also be considered.

• Significant audience growth | Adding around 100,000 followers to another person's account, or growing your own account to that size, is highly valued. This is a preference, not a minimum eligibility requirement
• Coaching industry experience | Experience in any coaching specialty is an advantage. We also consider candidates from other industries who meet the core requirements
• YouTube or other long-form audience growth | A record of building an audience through long-form content
• Commercial results | A demonstrable contribution to multimillion-dollar sales, with a clear understanding of how that contribution was measured

Working arrangement

• This is a fully remote engagement under an independent contractor agreement, requiring a full-time commitment. The compensation package includes a base salary plus performance incentives linked to sales
• Time zone and core working hours: EST/PST

Thank you for your interest in Marriage Reset!