Creative Director (Organic Social)

MM Coaching Limited (Marriage Reset); United States; Remote; AUD 175,000 - 263,000; Full time

Job summary

Marriage Reset is hiring a Creative Director to own our organic social department and shift growth from paid to a stronger organic pipeline. You will work with the co-founder to shape the brand voice, plan multi-month content, and direct the production from concept to publication.

You will manage editors and copywriters, maintain consistent brand standards, and use performance data to drive inbound inquiries and booked calls.

Qualifications

• Proven track record of growing accounts for founders/brands with measurable outcomes.
• Experience developing content strategies over months and aligning with business goals.
• Strong copywriting and scriptwriting, preserving founder voice.
• Experience building a repeatable system to turn long-form content into short-form across platforms.
• Direct experience coaching editors and writers, ensuring high quality and deadlines.
• Practical experience integrating AI into content workflows with editorial oversight.
• Excellent written and spoken English for persuasive, natural copy.

Responsibilities

• Develop the brand's organic content strategy in collaboration with the founder.
• Plan multi-month content calendars and oversee concept to approval.
• Write scripts in the founder's voice and create recording briefs.
• Lead and manage editors and copywriters, ensuring brand consistency.
• Analyze performance across channels and work with sales to optimize inbound inquiries.

Skills

Organic growth strategy

Content leadership

Copywriting & scripting

Content waterfall

Team management

AI in content

English communication

Job description

Marriage Reset is on a mission to save one million marriages. Our coaching programs help men rebuild their relationships and become better husbands. More than 7500 clients have enrolled, and our content has generated millions of views across social platforms.

We are hiring a Creative Director to take full ownership of our organic social department. Paid media currently drives most of our client acquisition. We want to build a stronger organic presence that earns trust in the brand and consistently generates qualified inbound calls.

Instagram is our main growth priority. You will be responsible for the content strategy and creative standards across all our organic channels, with the autonomy to lead the department and accountability for its performance.

The role

You will work directly with Josh Hudson, our co-founder and main spokesperson, to develop the brand's organic content strategy. You will plan several months ahead, establish the monthly content agenda, and direct the work from initial concept to final approval.

Your responsibilities include developing content angles, writing scripts in Josh's voice, and preparing recording briefs. You will run a content waterfall that turns long-form recordings into content tailored to each platform, with a consistent production and publishing schedule.

You will manage and develop the editors and copywriters, review their work, and take responsibility for the quality of everything we publish. You will also work with the wider marketing team to maintain a consistent brand across our digital presence.

Performance analysis will guide the strategy. Across all organic channels, you will assess audience growth and content performance, then work with sales to understand the contribution to qualified enquiries and booked calls. You will use that evidence to set priorities and improve results.

We expect you to take initiative, make informed creative decisions and lead the department without close supervision.

Requirements

• Proven organic social growth | A track record of growing an account for a founder, brand or yourself, supported by starting and ending audience figures, a clear timeframe and evidence of your personal contribution
• Strategic content leadership | Experience developing content strategies over several months, directing production and adapting the plan based on performance. You must be able to connect day-to-day creative decisions to the wider business objectives
• Advanced copywriting and scriptwriting | Strong command of hooks, storytelling and copywriting frameworks, with the ability to translate a founder's expertise into compelling content that retains their voice
• Content waterfall implementation | Experience building and managing a repeatable system for turning long-form recordings into short-form video and other content adapted to different platforms
• Management of both video editors and copywriters | Direct experience setting briefs, reviewing scripts and edits, coaching team members, and holding them accountable for quality and deadlines
• Practical AI experience | Experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice
• Excellent written and spoken English | The ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction

Preferred Experience

• Significant audience growth | Adding around 100,000 followers to another person's account, or growing your own account to that size, is highly valued. This is a preference, not a minimum eligibility requirement
• Coaching industry experience | Experience in any coaching specialty is an advantage. We also consider candidates from other industries who meet the core requirements
• YouTube or other long-form audience growth | A record of building an audience through long-form content
• Commercial results | A demonstrable contribution to multimillion-dollar sales, with a clear understanding of how that contribution was measured

Working arrangement

• This is a fully remote engagement under an independent contractor agreement, requiring a full-time commitment. The compensation package includes a base salary plus performance incentives linked to sales
• Time zone and core working hours: EST/PST

Thank you for your interest in Marriage Reset!