Creative Director of Social Media

Illinois State University; Normal (IL); On-site; USD 65,000 - 70,000; Full time

Job summary

Illinois State University seeks a Creative Director of Social Media to oversee campus channels and produce compelling content for publications and online platforms.

The role shapes storytelling for prospective students, families, alumni, and donors, ensuring a consistent external voice across channels and leveraging analytics for performance insight.

Qualifications

• Bachelor's degree in marketing, communications, PR, or related field.
• 3+ years of professional experience in digital content creation or social media.
• Experience in brand management and storytelling.

Responsibilities

• Manage Illinois State University's social media channels across multiple platforms.
• Create content for publications and digital platforms.
• Craft storytelling to engage students, parents, alumni, and donors.
• Use analytics to measure and improve content performance.
• Collaborate using Sprout Social and Asana.

Skills

Social media management

Content creation

Brand management

Analytics

Storytelling

Education

Bachelor's degree in marketing, communications, public relations, or related field

Tools

Sprout Social

Asana

Job description

Illinois State University is hiring a Creative Director of Social Media. This person manages the university's social media channels and produces content for publications like the alumni magazine and other digital platforms. The director shapes storytelling that reaches prospective students, parents, alumni, and donors, keeping ISU's external voice consistent across every channel.

Highlights

• Manage ISU's social media channels across Instagram, Facebook, TikTok, X, and YouTube.
• Create content for the alumni magazine, departmental communications, and online platforms.
• Craft storytelling that engages prospective students, parents, alumni, donors, and retirees.
• Use analytics to develop and evaluate the performance of online content.
• Work with social media management tools such as Sprout Social and Asana.
• Bachelor's degree in marketing, communications, public relations, or a related field.
• 3+ years of professional experience in digital content creation, social media, or brand management.
• $65,000 - $70,000 annual salary.