Social Media Manager

Illinois College; Jacksonville (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Illinois College is seeking a Social Media Manager who crafts strategic content to engage prospective students, parents, and alumni. You’ll spot trends, tell authentic campus stories, and collaborate across a dynamic marketing team to execute integrated campaigns.

The role demands creative storytelling across video, photo, and written content, with an emphasis on measurable enrollment impact and brand consistency across platforms.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven ability to develop goal‑oriented social media content for multiple platforms.
• Experience with YouTube, Facebook, Instagram, X, TikTok, and LinkedIn.

Responsibilities

• Manage Illinois College's official social media accounts as a strategist and content creator.
• Develop compelling content for the College’s website and social platforms; write, design, and produce video content.
• Identify emerging trends and adapt them for IC audiences to drive engagement and enrollment growth.
• Analyze metrics to inform content decisions and provide data to the Director of Marketing and Communication.
• Oversee student influencers and campaigns in Zeemee and collaborate with the Creative Director.
• Create and manage digital campaigns in coordination with Marketing leadership.
• Copywrite and proofread content to align with the College’s brand voice and enrollment goals.

Skills

Social media strategy

Content creation

Analytics & metrics

Cross-team collaboration

Copywriting

Education

Bachelor's degree

Tools

Zeemee

Job description

If you’re a creative and strategic social media professional who understands that successful social media starts with knowing your audience, you’ll find plenty of opportunities to shine in this role. Illinois College is search for a social media manager who enjoys spotting trends before everyone else, thinks strategically about why content works, and wants to see your creativity make a measurable impact.As part of a collaborative marketing and communication team, you'll manage the College's social media presence, create engaging photo, video, graphic, and written content, identify emerging trends, and help execute integrated marketing campaigns across multiple platforms. You'll have the opportunity to experiment with new ideas, uncover authentic stories from across campus, and use data to make each campaign stronger than the last. This position creates content that connects with prospective students, parents, alumni, and other audiences while supporting the College's enrollment and marketing goals.Essential Functions:The following list of duties is meant to be representative of the work performed in this position. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.Manage all official IC social accounts as a strategist and content creator, and work with College departments to support their social media strategies and content to help the College achieve enrollment growth.Develop compelling content for the College’s website and social media platforms, writing, designing, creating video and posting on various outlets. Identify emerging social trends and adapt them strategically for Illinois College audiences.Identify opportunities through metrics and analytics to create engagement-informed content, providing data and analysis to the Director of Marketing and Communication.Oversee student influencers, content ideas, and chats in Zeemee, an admission-focused social platform.Develop and manage digital campaigns in collaboration with the Creative Director and Director of Marketing and Communication.Serve as a copywriter and proofreader for the College writing team, adapting styles and voice as appropriate for the audience and platform.Ensure all copy and content aligns with the College’s brand, mission, and strategic vision, with a particular focus on enrollment and fundraising efforts.Qualifications:A bachelor’s degreeExperience developing goal-oriented social media content, with a portfolio of previous work.Understand strengths, audiences, algorithms and best practices of major platforms such as YouTube, Facebook, Instagram, X, TikTok and LinkedIn with the ability to develop and drive engaging content to meet goals.Ability to develop and maintain collaborative working relationships, engage in creative problem-solving, and extend enlightened hospitality when working with others.Some evening and weekend hours will be required.Confidential materials must be handled with the utmost discretion.Ability to complete projects in a timely and accurate manner while working in a fast-paced and deadline-driven environment.Additional Job Details:Job Title: Social Media ManagerDepartment: Office of Marketing and CommunicationReports to: Assistant Director of Marketing and CommunicationStatus: Full-timeDate Last Revised: July 2026About Illinois College:Illinois College is a residential, private liberal arts college located in the heart of Illinois, 70 miles northeast of Saint Louis, Missouri, and 30 miles west of Springfield, the capital of Illinois. True to its founding vision in 1829, Illinois College is a community committed to the highest standards of scholarship and integrity in the liberal arts. The College develops in its students qualities of mind and character needed for fulfilling lives of leadership and service, fostering academic excellence rooted in opportunities for experiential learning while preparing students for lifelong success.