Creative Director - Multi-Brand Ecommerce Leader

Maxwood Furniture, Inc.; Charleston (SC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) with Company Match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

FSA

EAP

Paid Time Off

Flexible Schedule

Job summary

Maxwood Furniture, based at Daniel Island in Charleston, SC, is seeking a Creative Director to lead the creative vision across its brands. Reporting to the VP of Marketing & Ecommerce, this role oversees Design, Production, Photography, Video, Social Media, Creator Partnerships, Editorial, and Copywriting, ensuring each piece reflects the brands' identity.

This director-level role partners with Brand, Digital Experience, Performance Marketing, Product, and Leadership to build a nationally

Qualifications

• 8+ years of progressive creative leadership experience.
• Extensive ecommerce or direct-to-consumer marketing experience.
• Experience managing creative across multiple brands simultaneously.
• Strong portfolio demonstrating work across branding, digital marketing, social media, product marketing, and campaign development.
• Experience leading high-volume creative production for ecommerce businesses.
• Proven success building, developing, and retaining high-performing creative teams.
• Experience collaborating with Brand, Product, Performance Marketing, and Digital Experience teams.
• Excellent communication, presentation, and stakeholder management skills.
• Passion for emerging creative technologies, AI-assisted workflows, creator marketing, and evolving digital content strategies.

Responsibilities

• Define and maintain the creative vision across all brands while ensuring each brand maintains its own distinct identity.
• Establish and uphold creative standards across design, photography, video, copywriting, editorial, and social content.
• Develop and maintain brand guidelines that empower creativity while ensuring consistency.
• Champion creative excellence across cross-functional teams and executive leadership.
• Continuously identify emerging trends, creative technologies, AI tools, and innovative approaches that strengthen the company's creative capabilities.
• Lead the overall content strategy across all brands and marketing channels.
• Oversee editorial direction and copywriting to ensure a consistent, compelling voice.
• Partner with Social Media and Creator Partnerships teams to build engaging organic content strategies.
• Develop creator and UGC programs that authentically strengthen each brand's identity.
• Lead creative production across photography, video, design, and digital assets.
• Establish quality standards for photography, video production, and creative execution across every customer touchpoint.
• Manage relationships with external creative agencies, photographers, production vendors, and other creative partners.
• Improve creative workflows and production efficiency while maintaining exceptional quality standards.
• Partner with Brand Directors to translate brand strategy into compelling campaigns.
• Collaborate with Product teams to bring product positioning and storytelling to life.
• Work with Digital Experience teams to ensure assets support conversion and customer experience.
• Partner with Performance Marketing to optimize creative based on campaign performance.

Skills

Creative leadership

Ecommerce marketing

Brand management

Cross-functional collaboration

Communication skills

Stakeholder management

AI workflows

Job description

Maxwood Furniture, based at Daniel Island in Charleston, SC, is seeking a Creative Director to lead the creative vision across its brands. Reporting to the VP of Marketing & Ecommerce, this role oversees Design, Production, Photography, Video, Social Media, Creator Partnerships, Editorial, and Copywriting, ensuring each piece reflects the brands' identity.

This director-level role partners with Brand, Digital Experience, Performance Marketing, Product, and Leadership to build a nationally