Creative Director: Lead AI-Powered Studio & Brand

Freshworks; California (MO); On-site; USD 215,000 - 265,000; Full time

Job summary

Freshworks is seeking a Creative Director to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency,

Qualifications

• 10+ years in creative direction, brand design, or in-house studio leadership.
• Strong portfolio across digital, campaigns, and product marketing contexts.
• Fluent in modern design toolchain and emerging AI-assisted design tools.

Responsibilities

• Own and scale Freshworks' internal creative studio as a center of excellence.
• Define and evolve the visual and creative expression of the Freshworks brand.
• Lead creative development across campaigns, digital assets, presentations, events, video and sales collateral.
• Build scalable creative operations with workflows, briefs, and quality reviews.
• Partner with marketing to bring Freshworks narrative to life with precision and impact.
• Drive adoption of AI-assisted design tools to accelerate production.
• Establish and maintain a design system and asset library for on-brand output.
• Define and track creative performance metrics and business impact.
• Build, lead, and grow a team of designers and producers.

Skills

Creative leadership

Brand design

Portfolio

B2B SaaS marketing

Executive presence

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

AI-assisted design tools

Job description

Freshworks is seeking a Creative Director to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency,