Creative Director — Growth, Mentorship, High-Impact

Filrsafekeep; Buffalo (NY); On-site; USD 110,000 - 157,000; Full time

Job summary

General Electric in Buffalo, NY is seeking a Creative Director who treats every frame as a design decision. Bring 11 years of Creativity, lead brand storytelling across digital and print, and help shape GE's next wave of creative work.

You will own projects, mentor a freelance team, and refine visuals through rapid A/B testing. The offer emphasizes growth, mentorship, benefits, and the flexibility to live well in upstate New York.

Qualifications

• Must own responsibilities and take initiative.
• Solid grounding in logo design and ability to develop target personas.
• Reliability to work with minimal supervision.
• Extensive experience (around 10 years) in creative environments.
• Familiarity with coordinating with freelance teams.

Responsibilities

• Trade pixel polish for speed when deadlines loom.
• Design on-brand visuals across digital and print channels for General Electric.
• Edit raw footage and audio into share-ready stories for multiple platforms.
• Test and optimize creative variations through A/B experiments.
• Support director designers with critique and mentorship.
• Read the room mid-presentation and reorder the deck on the fly.
• Translate GE's mission into a concise, compelling story.

Skills

Ownership mindset

Logo design

Persona development

Reliability

Freelance team rhythms

10 years experience

Job description

General Electric in Buffalo, NY is seeking a Creative Director who treats every frame as a design decision. Bring 11 years of Creativity, lead brand storytelling across digital and print, and help shape GE's next wave of creative work.

You will own projects, mentor a freelance team, and refine visuals through rapid A/B testing. The offer emphasizes growth, mentorship, benefits, and the flexibility to live well in upstate New York.