Creative Director, Generative Imagery Systems

Apple Inc.; Culver City (CA); On-site; USD 205,800 - 378,800; Full time

Job summary

Apple Inc. seeks a Technical Creative Director for Generative Imagery Systems in Culver City, CA. You will guide AI-driven imagery across products, shaping visual modes and quality benchmarks with Design and Product teams.

You will lead cross‑functional groups of artists, technologists, and engineers to build scalable pipelines and rigorous evaluation frameworks, while prioritizing ethical, human-centric visual storytelling.

Qualifications

• Deep experience guiding generative imagery in product contexts.
• Ability to lead diverse teams across design, ML/AI and engineering.
• Strong creative vision combined with technical know-how.
• Proven track record translating technical possibilities into creative direction.
• Experience shaping ethical and responsible generative media.

Responsibilities

• Co‑develop creative direction for AI-generated imagery across Apple platforms.
• Lead generative artists, technologists, and designers in cross‑functional projects.
• Build scalable creative pipelines with quality control and consistent style.
• Create evaluation frameworks to measure quality of AI imagery.
• Explore new formats and applications with product and platform teams.
• Collaborate on standards for responsible generative work including provenance and bias.
• Align strategy with Design, ML/AI, Marketing, and Engineering.
• Bridge sourced, captured, and generated imagery into a coherent ecosystem.

Skills

Generative AI leadership

Cross-functional collaboration

Creative direction

Artistic critique

Technical storytelling

Job description

Apple Inc. seeks a Technical Creative Director for Generative Imagery Systems in Culver City, CA. You will guide AI-driven imagery across products, shaping visual modes and quality benchmarks with Design and Product teams.

You will lead cross‑functional groups of artists, technologists, and engineers to build scalable pipelines and rigorous evaluation frameworks, while prioritizing ethical, human-centric visual storytelling.