Creative Director, DTC Brand & Ecommerce

HarperCollins Publishers; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Wellbeing programs

Job summary

HarperCollins Publishers seeks a Creative Director to lead the Direct-to-Consumer creative team, delivering compelling visuals for DTC channels and collaborating with Brand, Platform and Publishing teams to grow our business.

You will guide internal and external designers, ensure high-quality output, and keep brand consistency across initiatives. This role blends creative leadership with strategic execution in a fast-paced environment.

Qualifications

• 8+ years in graphic or interactive design with ecommerce/performance focus.
• 3+ years managing internal and external resources to hit timelines and budget.
• Proficiency with Adobe and Canva tool suites.
• Experience with AI design tools for concepting and refinement.
• Ability to influence stakeholders and align creative strategy with business goals.
• Understanding best practices for performance-focused digital marketing creative.
• Knowledge of UI/UX trends that drive CTR/CVR/ROAS in DTC.
• Empathy for end users; design as a visual communication medium.
• Ability to create and evaluate design and copy.
• Solutions-oriented and collaborative approach.

Responsibilities

• Lead the Direct-to-Consumer creative function, balancing individual and manager roles.
• Ensure brand consistency across channels and partners; QC concepts and execution.
• Assign work to resources based on project needs and drive excellence.
• Lead development of brand guidelines and their continual evolution.
• Identify opportunities to improve output and processes for future demands.
• Balance creative vision with business objectives and priorities.
• Collaborate with Brand and Platform teams to shape creative direction.
• Attend meetings, pitch concepts, and monitor project progress.
• Stay updated on innovations and industry trends.
• Train and develop team members' technical skills.
• Contribute to organizational learnings and process improvements.
• Lead with passion, coaching career direction and performance.

Skills

Portfolio

Experience with ecommerce/performance

Resource management

Adobe/Canva

AI creative tools (Sora/Nano Banana)

Stakeholder influence

UI/UX performance trends

End-user empathy

Design & copy evaluation

Collaborative mindset

Tools

Sora

Nano Banana

Job description

HarperCollins Publishers seeks a Creative Director to lead the Direct-to-Consumer creative team, delivering compelling visuals for DTC channels and collaborating with Brand, Platform and Publishing teams to grow our business.

You will guide internal and external designers, ensure high-quality output, and keep brand consistency across initiatives. This role blends creative leadership with strategic execution in a fast-paced environment.