Creative Director, Design & Brand Experience

Meta; Menlo Park (CA); On-site; USD 177,000 - 248,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Creative Director, Design to lead brand expression and visual strategy for Reality Labs. You will partner with product designers, engineers, and marketers to ship high-quality digital retail experiences and ensure cohesive GTM creative across Meta platforms.

The role emphasizes premium design with a focus on usability, accessibility, and scalable storytelling. You will oversee photo, video, and 3D renders, and drive innovative AI-enabled workflows to push creative boundaries.

Qualifications

• 10+ years of experience in creative direction, interaction design, motion, UX, and visual design.
• Experience leading design direction across multidisciplinary teams and cross-functional collaboration.
• Experience in using AI tooling to support concept generation and scalable image generation pipelines.

Responsibilities

• Define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across channels.
• Evolve a cohesive creative vision balancing premium brand expression with usability and accessibility.
• Create design proposals and narratives that demonstrate impact of creative direction and content systems.
• Lead production direction of photo, video, and 3D renders for GTM and evergreen needs, including on-set direction and quality checks.
• Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression.
• Establish scalable systems for product storytelling (imagery and motion) across markets.

Skills

Creative direction

Interaction design

Motion

UX

Visual design

Graphic systems

AI tooling

Tools

AI tooling

Job description

Meta is seeking a Creative Director, Design to lead brand expression and visual strategy for Reality Labs. You will partner with product designers, engineers, and marketers to ship high-quality digital retail experiences and ensure cohesive GTM creative across Meta platforms.

The role emphasizes premium design with a focus on usability, accessibility, and scalable storytelling. You will oversee photo, video, and 3D renders, and drive innovative AI-enabled workflows to push creative boundaries.