Creative Director, Wearables Brand Experience

Meta; Burlingame (CA); On-site; USD 177,000 - 248,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a visionary Creative Director, Human Interface, to lead brand expression across Meta Wearables. The role blends fashion, technology, and culture to shape premium experiences, working with designers, engineers, and researchers to deliver cohesive storytelling across surfaces.

You will drive end-to-end creative direction for campaigns, product experiences, and brand systems, while mentoring teams and integrating responsible AI practices to elevate quality at scale.

Qualifications

• 10+ years in creative direction, art direction, or brand design with global scope.
• 5+ years leading cross-functional GTM or product creative workstreams.
• Strong portfolio demonstrating craft across mediums and a clear point of view.
• Experience directing production workflows (photo/video/3D) with agencies and vendors.
• Ability to mentor designers and drive brand storytelling across surfaces.

Responsibilities

• Lead overarching creative direction for Meta Wearables across web touchpoints.
• Define GTM creative strategy with product, design, and marketing teams.
• Set direction for design surfaces, assets, and brand system evolution.
• Balance premium brand expression with usability and commerce performance.
• Create compelling design narratives demonstrating impact of direction.
• Collaborate cross-functionally and translate complex needs into solutions.
• Lead on-set direction, briefs, and quality control with studios and vendors.
• Scale product storytelling systems (imagery and motion) for confidence in purchase.

Skills

Creative direction

Brand design

Visual design

GTM strategy

Cross-functional leadership

Photography/Video/3D

AI in creative workflows

Portfolio development

Independent leadership

Communication

Job description

Meta is seeking a visionary Creative Director, Human Interface, to lead brand expression across Meta Wearables. The role blends fashion, technology, and culture to shape premium experiences, working with designers, engineers, and researchers to deliver cohesive storytelling across surfaces.

You will drive end-to-end creative direction for campaigns, product experiences, and brand systems, while mentoring teams and integrating responsible AI practices to elevate quality at scale.