Creative Director, Copy & Brand Storytelling (Hybrid)

Designer Jobs; Framingham (MA); Hybrid; USD 117,000 - 152,000; Full time

Benefits offered by this job

Associate discount

401(k) match

Medical/dental/vision

HSA

Health care FSA

Life insurance

Short/long-term disability

Paid holidays, vacation, sick, bereav.

Job summary

HomeGoods (TJX Companies) in Framingham, MA seeks a Creative Director, Copy to lead brand voice and storytelling across consumer touchpoints. The role partners with design, marketing, merchandising, and digital teams to shape strategy and outputs.

You will mentor a copy team, oversee end-to-end production, and translate customer insights into compelling campaigns for a fast-paced, high-volume retail environment.

Qualifications

• 10+ years of copy experience, plus 3+ years of team management experience.
• BA in English, Communications, or similar degree, or equivalent experience.
• Portfolio (please include your portfolio or a link to your portfolio on your resume or in your application).
• Proven talent and strong copy sense.
• Proven ability to work across all media, with heavy concentration in digital.
• Proven photoshoot experience and a talent network.
• Deep understanding of both retail and digital.
• Excellent communication skills and ability to juggle multiple projects with strong timeline management.
• Proven ability to understand data/KPI performance and translate creative work.
• Extensive understanding of photography, video, illustration, print process, typography, 2D and 3-D design, digital media, and associated production.
• Experience collaborating with external creative, media, and PR agencies.
• Experience managing a medium to large creative staff.
• Passion for home, design, and trend-driven retail.
• Ability to balance creativity with efficiency in a fast-paced environment.
• Strong creative instincts paired with critical thinking; collaborative approach and sound creative judgment to lead while staying open to feedback.

Responsibilities

• Lead and evolve brand voice, creative ideation, and storytelling across consumer touchpoints.
• Guide creative teams through fast-paced, multi-channel execution.
• Mentor and develop talent within a copy team to deliver high-quality work.
• Oversee execution with editors, directors, animators, and audio/radio producers.
• Collaborate with brand, project management, merchandising, digital marketing, and insights teams to deliver performance-driven experiences.
• Align scope and processes to deliver final creative on deadlines, budgets, and quality standards.

Job description

HomeGoods (TJX Companies) in Framingham, MA seeks a Creative Director, Copy to lead brand voice and storytelling across consumer touchpoints. The role partners with design, marketing, merchandising, and digital teams to shape strategy and outputs.

You will mentor a copy team, oversee end-to-end production, and translate customer insights into compelling campaigns for a fast-paced, high-volume retail environment.