Creative Director, Copy

NBMBAA; Framingham (MA); Hybrid; USD 117,000 - 152,000; Full time

Benefits offered by this job

Associate discount

401(k) match

medical/dental/vision

HSA

health care FSA

life insurance

short/long-term disability

paid holidays/vacation /sick/bereav&e

Job summary

TJX Companies is seeking a Creative Director of Copy to lead and evolve our brand voice across multi-channel campaigns. You will mentor a team of writers and partner with design, marketing, merchandising, and digital teams to craft bold, effective work that drives online and in-store engagement.

The role emphasizes strategic storytelling, brand platform translation, and collaboration in a fast-paced, high-volume environment. Hybrid work is required in Framingham, MA.

Qualifications

• 10+ years copy experience with 3+ years of team management experience.
• Portfolio required with link on resume/application.
• Strong ability to translate brand platforms into multi-channel campaigns.
• Proven talent with heavy digital/media experience.

Responsibilities

• Lead and evolve brand voice and ideation across consumer touchpoints.
• Collaborate with design, marketing, merchandising, and digital teams to drive impactful creative.
• Mentor a team of copywriters and manage multiple projects in a high-volume environment.

Skills

Copy leadership

Brand leadership

Storytelling

Concept development

Team mentorship

Communication

Education

BA in English/Communications

Job description

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer.

Job Description:

Creative Director, Copy

The Opportunity: Contribute To The Growth Of Your Career.

We’re looking for a Creative Director of Copy with a strong vision, outstanding strategic skills and the ability to compose and drive bold and impactful work. Our ideal candidate will be a conceptual thinker and storyteller that can recognize and shape smart and original solutions that balance creative excellence with business objectives.

This individual will lead and evolve our brand voice and ideation across all consumer touchpoints—partnering closely with design, marketing, merchandising, and digital teams to develop compelling, insightful creative that inspires customers to trade online scrolling for instore strolling.

The Creative Director of Copy applies a maker mentality to translate big ideas into integrated campaigns while mentoring a team of high-potential writers.

Who We Are Looking For: You!

• Creative & Brand Leadership
  • Partner with Creative Director, Design to translate brand platforms and strategies into high-quality marketing campaigns that seamlessly integrate the needs of a fast-paced, rapidly evolving multi-channel business.
  • Coordinate brand, business, and customer context to drive conversions via social and digital media, email, site/web copy, video, in-store signage/marketing and store opening marketing materials.
  • Alongside external agencies and brand partners, provide TOV vision with elevated brand messaging through authentic and purposeful copy.
  • Present creative concepts and rationale clearly and confidently to partners.
  • Act as a proactive problem-solver who can clarify creative challenges, identify smart solutions, and help teams deliver strong work.
• Concept Development & Execution
  • Champion simple, entertaining and compelling storytelling that communicates the brand’s unique POV and drives engagement and sales—ensuring all creative is grounded in strong business, product, and customer strategy.
  • Develop and refine high-impact, ownable concepts; lead ideation with copywriters and designers and contribute hands‑on writing when needed to model and ensure quality and craft.
  • Oversee execution in partnership with editors, directors, animators and audio/radio producers.
  • Incorporate motion and digital storytelling principles where appropriate to improve engagement and clarity, bringing energy and pacing to digital experiences through thoughtful animation ideation.
• Talent Development
  • Manage a team of copywriters tasked with delivering creative content at a rapid pace for an integrated marketing experience across all channels for both consumers and internal corporate audiences.
  • Mentor and develop creative talent while encouraging a high‑performing, inclusive, and collaborative team culture where diverse opinions are encouraged and respected at all levels.
  • Keep informed about cultural trends and competitive landscape—inspiring teams to generate conceptual ideas that can be translated into commercialized creative work.
• Collaboration & Operations
  • Collaborate with brand, project management, merchandising, digital marketing, and insights & analytics teams to deliver performance driven customer experiences.
  • Liaise with creative, media & PR agencies to fulfill integrated marketing campaigns throughout the year.
  • Ensure alignment on overall scope and processes to deliver final creative, ensuring deadlines, budgets, and high-quality standards are met for multiple projects in a high-volume environment.
  • Oversee work through all stages of pre-production, production, and post-production, effectively prioritizing and managing multiple projects in a high-volume environment.

Qualifications

• 10+ years copy experience with 3+ years of team management experience
• BA in English, Communications, or similar degree or equivalent experience.
• Portfolio (this one is non-negotiable, please make sure to include your portfolio or a link to your portfolio on your resume on in your application!)
  • A strong portfolio showcasing high-concept creative, design systems thinking, and outstanding execution across multiple formats.
  • Demonstrated ability to deliver both innovative campaigns and high-volume production work
• Proven talent & strong copy sense
• Proven ability to work in all media with a heavy concentration in digital
• Proven photoshoot experience and talent network
• Deep understanding of both the retail & digital space
• Excellent communication skills
• Ability to juggle multiple projects while managing timelines
• Proven ability to understand data/KPI performance and translate creative work
• Extensive understanding of photography, video, illustration, print process, typography, 2D and 3-D design, digital media and associated production
• Experience collaborating with external creative, media and PR agencies
• Experience managing a medium to large creative staff

• A passion for home, design, and trend-driven retail.
• Ability to balance creativity with efficiency in a fast-paced environment.
• Strong creative instincts paired with critical thinking.
• A collaborative approach, sound creative judgment, and the confidence to lead while staying open to feedback and new ideas.

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

Benefits

• Associate discount
• 401(k) match
• medical/dental/vision
• HSA
• health care FSA
• life insurance
• short/long-term disability
• paid holidays/vacation /sick/bereavement/parental leave
• EAP
• incentive programs for management
• auto/home insurance discounts
• tuition reimbursement
• scholarship program
• adoption/surrogacy assistance
• smoking cessation
• child care/cell phone discounts
• pet/legal insurance
• credit union
• referral bonuses

All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time.

Contact your TJX representative for more information.

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Address:

550 Cochituate Road

Location:

USA Home Office Framingham MA 550 Cochituate Rd

This position has a starting salary range of USD $117,000.00 to $152,100.00 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive as well as long-term incentives.