Creative Director, Content & Brand

Adoorn

Chicago (IL)

On-site

USD 150,000 - 160,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision insurance

PTO and holidays

Life and disability insurance

EAP

Career development

Job summary

Adoorn is seeking a Creative Director, Content & Brand to define its creative voice and lead storytelling across campaigns and its YouTube franchise.

You will own brand aesthetics, guide production shoots, and shape a scalable content ecosystem with AI-enabled tools while partnering with leadership to translate strategy into compelling creative expression. This role requires 7–12 years of leadership experience and a strong portfolio of video storytelling.

Qualifications

7–12 years leading creative in a brand, studio, or media environment.
Experience directing video storytelling or content series.
Understand how to create YouTube-native content (hooks, pacing, retention).
Ability to direct talent and real people on camera with warmth and confidence.
Strong instincts for design, visual storytelling, and brand aesthetics.
Comfortable operating in a startup environment with rapid ideas movement.

Responsibilities

Define and protect Adoorn’s creative voice across channels.
Lead the YouTube franchise's editorial and visual identity.
Direct shoots and guide set design, lighting, and framing.
Establish creative systems and templates for campaigns and content.
Provide creative feedback and collaborate with editors and production teams.

Skills

Creative leadership

Video storytelling

YouTube content

Direct talent

Brand aesthetics

Written communication

Job description

Company Description

Adoorn is reimagining the front of the home—starting with the mailbox—making it effortless to elevate curb appeal into a statement of style, character, and joy.

We are building a content-driven brand that lives across product, design, storytelling, and transformation. Our flagship long-form YouTube series anchors a broader content ecosystem that fuels discovery, brand affinity, and product adoption.

We’re hiring a Creative Director, Content & Brand to define Adoorn’s creative voice and lead the storytelling that brings the brand to life across campaigns, content, and channels.

This role focuses on vision, storytelling, and creative leadership—while leveraging modern AI tools and internal systems to scale planning, iteration, and coordination.

The Role in One Sentence

You will define and protect Adoorn’s creative voice across the brand while leading the storytelling and creative direction behind our content ecosystem—including the YouTube franchise that will make the front of home a category Adoorn owns.

What You’ll Own

1. Brand Creative Direction (Adoorn-wide)

You are the creative leader responsible for shaping how Adoorn looks, feels, and communicates across every customer touchpoint.

You will:

Define and evolve Adoorn’s creative vision, tone, and aesthetic
Ensure brand consistency across paid media, ecommerce, retail, lifecycle, social, and product storytelling
Lead concept development for major moments including seasonal campaigns, product launches, and retail initiatives
Establish creative systems and standards that enable the marketing team to scale output without diluting brand quality
Partner closely with the VP of Brand Marketing to translate strategy into compelling creative expression
Provide clear creative direction to designers, editors, creators, and external partners

Success in this role means Adoorn creative feels cohesive, elevated, and unmistakably recognizable across every channel.

2. Content & YouTube Franchise Creative Leadership

Adoorn’s long-form content franchise will be a major engine for brand discovery and storytelling.

As Creative Director, you will define the editorial and visual identity

of the series and ensure every episode reflects the brand’s creative standards.

You will:

Define the creative north star for the series: format, tone, pacing, storytelling structure, and visual language
Shape episode concepts, story arcs, and transformation moments
Direct host and on-camera talent to deliver authentic, engaging storytelling
Guide the visual and narrative style of episodes, ensuring the show feels premium and distinctive
Collaborate with editors and producers to ensure strong storytelling and pacing in post-production
Help define the broader content ecosystem: Shorts, social cutdowns, and supporting content derived from each episode

Your goal is to ensure the series becomes a recognizable and repeatable content franchise, not just a collection of videos.

3. Creative Direction for Production & Shoots

You will lead the creative aspects of production, ensuring every shoot captures the right story, visual tone, and emotional payoff.

You will:

Direct shoots and guide what is captured to ensure strong storytelling and brand alignment
Provide creative direction for set design, composition, lighting, and framing
Direct talent, homeowners, and contributors on camera
Ensure key story beats, design decisions, and reveal moments are captured effectively
Maintain quality standards even when working within real-world constraints

Operational logistics, scheduling, and coordination will increasingly be supported by internal operations roles and production systems as the program scales.

4. Creative Systems & Content Ecosystem

You will help establish the creative operating system that allows Adoorn’s content engine to scale efficiently.

This includes:

Establishing creative frameworks and templates for campaigns and content
Defining how hero content translates into paid media, social, lifecycle, and ecommerce storytelling
Setting standards for thumbnails, titles, and visual packaging for YouTube and social
Ensuring the brand maintains a clear and consistent visual identity as output increases

AI-supported tools and internal systems will assist with research, planning, and asset packaging—allowing you to focus on creative leadership rather than administrative coordination.

5. Creative Iteration & Performance Learning

You will guide the creative learning loop that improves Adoorn’s storytelling and content over time.

You will:

Provide creative feedback on edits, pacing, and story clarity
Partner with the marketing team to evaluate content performance signals
Identify patterns in what resonates with audiences and refine formats accordingly
Maintain brand quality while adapting formats based on learnings

What Success Looks Like (First 90 Days)

A clear creative vision for Adoorn that strengthens brand cohesion across channels
The YouTube franchise has a defined creative identity and repeatable storytelling format
The team has a clearer creative system for campaigns and content
Early episodes demonstrate strong storytelling and brand alignment
Designers, editors, and creators have clear creative guidance that improves output quality

Who You Are

You’re a creative leader with strong taste, storytelling instincts, and the ability to translate ideas into compelling visual content.

You might be a fit if you:

Have 7–12 years leading creative in a brand, studio, or media environment
Have strong experience directing video storytelling or content series
Understand how to create YouTube-native content (hooks, pacing, audience retention)
Can direct talent and real people on camera with warmth and confidence
Have strong instincts for design, visual storytelling, and brand aesthetics
Are comfortable operating in a startup environment where ideas move quickly

Bonus if you have experience in:

Home, design, lifestyle, or transformation content
Creator or influencer ecosystems
Launching or scaling digital video franchises

Requirements

Chicago-based or willing to relocate, Role is 5 Days On Site
Ability to travel for production
Portfolio demonstrating creative leadership and video storytelling work
Strong written communication skills for briefs, scripts, and creative feedback
Comfortable directing shoots in real-world environments

What We’re Offering:

The expected salary range for this position is $150,000–$160,000 per year. Actual compensation will be determined based on relevant experience, skills, and demonstrated expertise.