Creative Director, Campaigns

ServiceNow; San Diego (CA); On-site; USD 162,000 - 223,000; Full time

Benefits offered by this job

Base pay

Equity

Variable incentive compensation

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a Creative Director, Campaigns to translate dense technical truth into ideas people remember. You’ll lead cross-functional teams to set the creative vision and execute at the highest level, ensuring our platform messaging resonates with CIOs and CFOs worldwide.

You will read product specs and analyst reports, then craft headlines and through-lines that stand out against the competition, while still doing hands-on work when it counts.

Qualifications

• 15+ years in the creative industry, including 5+ years leading integrated, digital-first campaigns in-house.
• Set the a creative vision grounded in brand truth, product truth, and customer insight.
• Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
• Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
• Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
• Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
• Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
• Strong presenter, able to sell big creative thinking to senior executives across the org.
• Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.
• Still hands-on, still making the work yourself when it counts.

Responsibilities

• Set the creative vision and execute at the highest level with cross-functional teams.
• Turn dense technical truth into memorable ideas that resonate with executive buyers.
• Create headlines, metaphors, and through-lines that land with CIOs and CFOs in the same room.

Skills

Creative leadership

Campaign leadership

Brand strategy

Executive presentation

B2B technology marketing

Cross-functional collaboration

Job description

Role Overview

The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We're looking for a Creative Director, Campaigns who can turn dense technical truth into ideas people remember – and who's led that kind of work before.

What You Will Do

You’ll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you’ll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it.

Why It Might Be a Fit

You’re a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room.

Requirements

• 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands


• Set the a creative vision grounded in brand truth, product truth, and customer insight.


• Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.


• Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.


• Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.


• Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.


• Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.


• Strong presenter, able to sell big creative thinking to senior executives across the org.


• Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.


• Still hands-on, still making the work yourself when it counts.

Benefits

• base pay of $162,200 - $223,000


• equity (when applicable)


• variable/incentive compensation


• health plans, including flexible spending accounts


• 401(k) Plan with company match


• ESPP


• matching donations


• a flexible time away plan


• family leave programs