Brand Strategist

ServiceNow; San Diego (CA); On-site; USD 124,000 - 217,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Equity (when applicable)

Job summary

ServiceNow is seeking a Brand Strategist to shape how the company is positioned in the market. You will develop audience insights, frameworks, and competitive positioning that inform brand and marketing work, partnering across brand, product marketing, and research teams.

You will translate complex market data into clear strategic recommendations for leadership, driving enterprise transformation and AI-driven branding.

Qualifications

• Several years of experience in brand strategy, communications planning, or insights development.
• Demonstrated experience developing brand positioning, architecture strategies, or competitive positioning frameworks.
• Strong capability in audience research and insight development.
• Solid understanding of brand measurement, tracker design, and how to interpret brand health metrics.
• Ability to synthesize complex data into clear strategic recommendations.
• Excellent written and verbal communication skills.
• Comfort designing and interpreting primary research.

Responsibilities

• Develop and stress-test brand positioning, architecture, and competitive strategy across ServiceNow's portfolio and business functions.
• Conduct audience research and buyer insight analysis across key personas and buying groups.
• Build strategic frameworks that guide brand decisions, including brand architecture models, category definitions, competitive positioning maps, and persona-based strategy documents.

Skills

Brand strategy

Communications planning

Audience research

Brand positioning

Insight development

Data synthesis

Written and verbal communication

Primary research design

Job description

Role Overview

Join ServiceNow to shape how the company is positioned, understood, and differentiated in the market. As a Brand Strategist, you'll help develop audience insights, frameworks, and competitive positioning that inform brand and marketing work. You'll partner across brand, product marketing, integrated marketing, and with internal and external research partners to build strategies grounded in market research, buyer insights, and landscape analysis.

What You Will Do

Develop and stress-test brand positioning, architecture, and competitive strategy across ServiceNow's portfolio and business functions. Conduct audience research and buyer insight analysis across key personas and buying groups. Build strategic frameworks that guide brand decisions, including brand architecture models, category definitions, competitive positioning maps, and persona-based strategy documents.

Why It Might Be a Fit

You’ll be a fit for this role if you’re curious about enterprise transformation in the age of AI and can translate immense market and audience complexity into clear positioning and strategic recommendations. You’ll need to be able to synthesize complex market, competitive, and customer data into clear strategic recommendations for leadership.

Requirements

• Several years of experience in brand strategy, communications planning, or insights development


• Demonstrated experience developing brand positioning, architecture strategies, or competitive positioning frameworks


• Strong capability in audience research and insight development


• Solid understanding of brand measurement, tracker design, and how to interpret brand health metrics


• Ability to synthesize complex data into clear strategic recommendations


• Excellent written and verbal communication skills


• Comfort designing and interpreting primary research

Benefits

• Base pay of $123,900 - $216,800


• Equity (when applicable)


• Variable/incentive compensation


• Health plans, including flexible spending accounts


• 401(k) Plan with company match


• ESPP


• Matching donations


• Flexible time away plan


• Family leave programs