Director, AMS Campaigns – Security & Risk Buying Group

Servicenow; Santa Clara (CA); On-site; USD 184,000 - 322,000; Full time

Benefits offered by this job

Equity

Health plans

401(k) Plan with company match

ESPP

Matching donations

Family leave programs

Job summary

ServiceNow seeks a Director, AMS Campaigns, Security & Risk to lead strategy, orchestration, and pipeline outcomes across the Americas. You will guide a cross-functional team of marketers and business stakeholders while partnering with global leads to ensure local activity aligns with global strategy.

You will build a high-performing team, drive integrated campaigns, and leverage AI tools to improve efficiency and revenue impact, delivering measurable results across the buyer journey.

Qualifications

• Proven ability to build, motivate, and lead high-performing teams.
• Strong command of both creative and pipeline models for growth.
• Deep experience designing integrated campaign strategy.
• Fluency in deriving opportunities from revenue metrics and deal sizes.
• Strong messaging, persona, and buying-cycle expertise.
• Knowledge of AI and generative AI marketing tools.

Responsibilities

• Own the AMS buying group strategy for the Americas and drive pipeline growth.
• Lead, manage, and develop a team of campaign managers.
• Direct integrated marketing planning and execution for AMS with regional localization.
• Partner with global leads and GEO hubs to align strategy and share learnings.
• Collaborate cross-functionally with marketing, product, and sales leadership.
• Translate campaign results into actionable business outcomes and exec-ready findings.
• Deliver executive-level presentations on results and revised plans.
• Manage a large budget across the buyer journey and various channels.
• Apply AI and automation to improve efficiency and personalization at scale.
• Optimize lead flow, database growth, and reporting with data teams.

Skills

Team leadership

Pipeline models

Campaign strategy

Revenue to opportunities

Messaging & personas

AI marketing tools

Data-driven decisions

Cross-regional work

SaaS sales motion

Communication skills

Education

BS in Business or Marketing

MBA preferred

Tools

AI marketing tools

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

We are aligning go-to-market strategy around a centralized, global buying group framework to drive education, acquisition, consideration, purchase, and expanded adoption of our key solutions. The Director, AMS Campaigns, Security & Risk owns the strategy, orchestration, and pipeline outcomes for this buying group across the Americas, leading a cross-functional team of marketers and business stakeholders while partnering closely with global buying group leadership and GEO hub counterparts in EMEA and APAC to ensure AMS execution is consistent with global strategy while adapted to regional buying behavior and market maturity.

This is a strategic leadership role: you set direction, build and coach a high-performing team, and hold accountability for pipeline outcomes, not just campaign delivery. ServiceNow Campaign Directors are “pipeline officers” for their business, spending the majority of their time interlocking with Marketing peers, business stakeholders, and Sales to maximize throughput from campaign to pipeline to revenue.

What you get to do in this role

• Own the Security & Risk buying group strategy for AMS, driving more than 3.5x pipeline coverage across all solutions in the portfolio.

• Lead, manage, and develop a team of high-performing campaign managers.

• Direct the integrated marketing strategy, planning, and execution of global campaigns localized for AMS, aligned to buying group acquisition and pipeline goals.

• Partner with global buying group leads and GEO hub counterparts in EMEA and APAC to align on strategy, share learnings, and maintain a consistent global campaign framework with regional flexibility.

• Work cross-functionally with regional marketing, product, business unit, and sales leadership to align priorities and inform campaign strategy.

• Own the connection between campaign activity and business impact, translating results into clear, actionable outcomes.

• Deliver succinct executive presentations on results against goals, learnings, and revised action plans.

• Manage and optimize a large budget spanning the full buyer's journey, from creative through execution.

• Ensure integrated use of the right marketing vehicles, including digital, media, social, live, and virtual events across the customer journey.

• Apply AI and marketing automation tools to improve campaign efficiency, personalization at scale, and speed from insight to execution, including AI-assisted content generation, audience segmentation, and performance analysis.

• Partner with marketing data and operations to optimize lead flow, database growth, and reporting, including AI-driven pipeline and performance insights.

• Drive lead conversion and enablement in close partnership with a matrix sales organization.

• Orchestrate regional and executive interlock for QBRs and planning cycles.

• Establish process and tooling that helps the team plan and orchestrate more effectively.

Qualifications

What you bring

• Proven ability to build, motivate, and lead high-performing teams.

• Strong command of both the art of creative that performs and the science of pipeline models.

• Deep experience designing and executing integrated campaign strategy.

• Fluency working backward from revenue to opportunities, meetings, and inquiries using conversion rates and deal size.

• Strong messaging, persona, and buying-cycle expertise.

• Working knowledge of AI and generative AI marketing tools and how to apply them to campaign development, efficiency, and pipeline decision-making.

• A bias toward data-driven decisions and root-cause problem solving.

• Experience working across international regions with strong stakeholder management skills.

• 10+ years in marketing, demand generation, and campaign development. BS in Business or Marketing, MBA strongly preferred.

• SaaS selling motion experience preferred.

• Strong grasp of pipeline management, waterfall metrics, and lead generation.

• Excellent writing, editorial, presentation, and communication skills.

• Self-motivated, independent, and proactive in owning tools and process.

• A change agent with a growth mindset, strong negotiation skills, and comfort in a fast-paced, matrixed environment.

For positions in this location, we offer a base pay of $184,100 - $322,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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