Creative Director

Fellow; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation + equity

Generous PTO

401k after 6 months

Medical/dental/vision

Wellness credit & donation matching

Monthly Fitness stipend

Job summary

Fellow, a design-forward kitchenware brand based in San Francisco, is seeking a Creative Director to translate our brand into a cohesive creative vision across marketing, packaging, and product launches.

You will lead an in-house creative team, partner with the CMO, and drive aspirational campaigns with strong craft, while championing AI, new workflows, and agile processes to keep us ahead in a fast-moving consumer space.

Qualifications

• 15+ years of creative experience, with at least 5 years as Creative Director.
• Ability to lead campaigns from concept to execution across multiple channels.
• Strong leadership, collaboration, and communication skills.
• Expertise in brand strategy, marketing, packaging, and digital.
• Proven track record of managing budgets and teams.

Responsibilities

• Develop and lead the Creative Vision across all brand touchpoints.
• Originate big ideas and push campaigns beyond the obvious.
• Lead and grow an in-house creative team.
• Maintain brand guidelines and ensure consistency.
• Champion AI, automation, and new workflows to improve efficiency.
• Manage budgets and end-of-month close.
• Collaborate with CMO, Product, Marketing.
• Scale internal content creation engine.

Skills

Creative leadership

Brand strategy

Art direction

Team mentorship

Budgeting & planning

Campaign concepting

Cross-functional collaboration

Communication

Education

15+ years of creative experience

5+ years in Creative Director role

Job description

About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

Who You Are

Fellow is looking for a Creative Director to translate the essence of our brand into a Creative Vision that brings to life our brand identity across every internal and external touchpoint. The Creative Director will drive the brand's success by leading the visioning, development, and execution of inspiring and aspirational creative, marketing, content, and packaging that reflects the brand's clear point of view. A successful candidate will possess an excellent visual aesthetic, be a strategic thinker and a highly effective operator, able to see the holistic picture, ideate and execute. This is a rare opportunity to shape how one of the most design-forward brands in the consumer goods space shows up across global campaigns, digital, retail, packaging, and beyond. Reporting to the CMO, you'll lead a talented in-house creative team and serve as the connective tissue between brand strategy and creative execution. You bring a clear point of view, a high creative bar, and the operational instincts to bring big ideas to life—on time, on brand, and with the craft that our customers expect. We are looking for someone who can lead an aspirational brand while remaining agile and scrappy. You'll champion AI, automation, and new ways of working to drive the effectiveness and efficiency of our creative engine. This is a hands‑on leadership role. You'll set the creative vision and you'll also roll up your sleeves to get it right.

What You’ll Do

• Develop and lead the Creative Vision that brings to life Fellow's brand identity across all marketing, photography, video, campaigns, product launches, digital, retail, events, packaging, etc.
• Originate and champion big ideas, concepting campaigns from the ground up and pushing the work beyond the expected
• Lead, mentor, and grow a multidisciplinary in‑house creative team including art direction, design, copy, and production
• Set and uphold a high creative bar. Maintain and evolve Fellow's brand guidelines in partnership with the creative team, ensuring consistency across every expression of the brand. Establish clear creative principles and review work with precision and intention
• Be a champion and expert for our product differentiators and translate them into effective, compelling marketing
• Push the organization for more daring, expressive and breakthrough creative
• Partner closely with the CMO, Product, and Marketing teams to translate brand strategy into compelling creative work for marketing priorities
• Optimize team structure, workflow, processes and tools to enable the creative team to work efficiently and produce top tier work product while consistently meeting deadlines
• Transform how the team develops content by championing AI, automation, and new ways of working to drive the effectiveness and efficiency of our creative engine
• Manage functional budget including annual budget planning, spend tracking, and end of month close out activity
• Scale Fellow's internal content creation engine. This is a core strategic priority for the business

Qualifications

• 15+ years of creative experience, 5+ as seasoned Creative Director.
• A natural conceiver of ideas. You can originate a campaign concept, push a creative brief beyond the obvious, and inspire a team around a vision before a single asset is made
• Expertise in creative and content development across marketing, digital, retail, product, and packaging
• Ability to art direct photo, video, and design at a high level—from concept development through execution
• Strong leadership skills - ability to manage, motivate, and develop internal team and external partners
• Excellent communicator and collaborator — you bring people along and know how to get alignment without losing creative integrity
• Excellent operational skills, including planning, budgeting, organizational and project management
• Scrappy and agile. Able to deliver on big expectations despite limited budget and resources
• Champion of AI, automation, innovation, and transforming how the team operates
• Ability to both lead others, while rolling up their sleeve with hands‑on work

Why You’ll Love This Role

• A creative, fast‑moving environment where ideas turn into action
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend