Creative Content Manager

2nd Swing, Inc.; Eden Prairie (MN); On-site; USD 88,000 - 152,000; Full time

Benefits offered by this job

401k company match

Health Insurance

Paid Time Off

Discounted Merchandise

Continued Training and Development

Health and Wellness Initiatives

Job summary

2nd Swing, Inc. is seeking a Creative Content Manager in Eden Prairie, MN, to lead a team in developing content strategies and enhancing golfer engagement. This onsite role requires experience in marketing management, excellent communication skills, and a strong understanding of the golf industry. Join a customer-centric culture focused on well-being and collaboration.

Responsibilities include managing content marketing plans, collaborating with cross-functional teams, and maintaining brand standards. A competitive golf background and relevant experience are preferred. Compensations range from $88,000 to $152,000 based on experience.

Qualifications

• Thorough understanding of marketing principles and methods.
• Experience managing marketing functions and budgets.
• Excellent verbal and written communication skills.
• Ability to create and monitor budgets.

Responsibilities

• Lead the creative content team in executing the marketing plan.
• Collaborate with teams to evaluate strategic plans.
• Maintain brand guidelines across retail locations.
• Analyze market trends to recommend new products.

Skills

Content strategy development

Team leadership

Marketing function management

Communication skills

Analytical skills

Budget management

Education

Bachelor's degree in Business or Marketing

Job description

As the Creative Content Manager, you will lead a team to build content calendars, direct multimedia production and drive golfer engagement. You will actively participate in the development of creative content strategies for the organization. This position will collaborate with business stakeholders to create new and/or improved avenues to increase visibility and promote the 2nd Swing brand. This role is located onsite in Eden Prairie, MN. No remote work will be considered.

Come work with us, not for us!

2nd Swing is a one-of-a-kind, forward thinking, customer-centric golf retail company. Our employees are highly valued, while working hard in a positive and supportive culture. At 2nd Swing you will find:

• Vast Exposure to the Golf Industry
• A Commitment to Total Well-Being
• Opportunities to Discover Your Fit and Make an Impact
• A Collaborative and Flexible Environment

Key Responsibilities:

• Lead the creative content team in the execution of the content marketing plan by brainstorming and developing campaign themes, video ideas and visual assets that reflect the brand identity.
• Works closely with the marketing team to turn marketing strategies into organized content pipelines, setting production timelines and executing the plan.
• Collaborate with cross-functional teams to evaluate the strategic plan.
• Maintain brand guidelines including deployment of environmental branding at all retail locations.
• Gather and analyze information to identify new customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Maintain knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Composes develops evaluates and conduct training on marketing activities, strategies, and policies.

Required Qualifications:

• Thorough understanding of principles and methods used to promote, display, and sell products and services
• Experience managing the marketing function including strategy execution and management of a budget
• Experience leading a team of direct reports and including across an organization
• Experience playing golf at a competitive or collegiate level
• Excellent verbal, written and interpersonal communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Ability to create, implement, and monitor budgets.
• Ability to adapt quickly to changing conditions and priorities

Preferred Qualifications:

• Bachelor's degree in Business, Marketing or related field.
• At least ten years of experience in Retail or Sporting Goods marketing.
• In-depth knowledge of the golf industry.
• Maintain a 10 handicap or better.
• Employee Programs such as PGA membership dues support
• Paid Time Off
• 401k company match
• Health Insurance
• HSA/FSA
• Discounted Merchandise
• Continued Training and Development
• Health and Wellness Initiatives
• Work Life Balance

Compensation:

Pay range for this position is $88,000 - $152,000 based on experience.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.