Creative Director, Brand & Marketing

Culturefly; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Flexible schedule

Paid time off

Product discounts

Job summary

CultureFly, based in Manhattan, NY, leads brand campaigns and omni-channel marketing with a hands-on Creative Director who owns concept through production. You’ll work across Marketing, Product, Ecommerce, and Licensing to keep storytelling aligned for DTC, retail, and licensed partnerships.

The role requires guiding a multidisciplinary team, managing budgets, and collaborating on the calendar while driving fan-first innovation across digital and physical touchpoints.

Qualifications

• 7+ years of creative experience, including 3+ years managing creative teams
• Strong portfolio across digital, packaging, retail, and experiential
• Experience with licensed brands and licensor approval processes preferred
• Background in consumer products, pop culture, entertainment, toys, collectibles, or gaming preferred
• Hands-on ecommerce creative experience including Shopify storefronts, Amazon listings and A+ content, and email/SMS
• Deep understanding of digital and social platforms including TikTok, Instagram, YouTube, and Meta ads
• Proficiency in Adobe Creative Cloud and Figma, with familiarity using AI tools in creative workflows
• Fluency in gaming and fandom culture is a strong plus
• Excellent collaborator with strong project management skills
• Bachelor’s degree in Marketing, Design, Communications, or related field, or equivalent experience

Responsibilities

• Own the creative direction of brand campaigns, product launches, and omni-channel marketing
• Develop and maintain visual identity, voice, and style guidelines
• Navigate licensor style guides and approvals to meet deadlines
• Lead and mentor designers, copywriters, photographers, and video editors
• Collaborate with Marketing, Product, Ecommerce, and Licensing for unified storytelling
• Oversee creative across DTC storefronts, emails, social, packaging, and retail materials
• Manage budgets, resourcing, timelines, and relationships with freelancers/agencies
• Contribute to marketing calendar and content strategy with performance insights
• Champion innovation and fan-first thinking in all creative work

Skills

Brand campaigns

Creative direction

Team management

Ecommerce creative

Licensor approvals

Adobe Creative Cloud

Figma

Shopify

Amazon A+ content

Digital marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Design

Bachelor's degree in Communications

Tools

Adobe Creative Cloud

Figma

Shopify

Amazon A+ content

Job description

CultureFly brings pop culture to life through exclusive collectibles, toys, apparel, accessories, and subscription boxes designed for fans worldwide. This hands-on Creative Director role leads CultureFly’s brand and marketing creative across consumer-facing channels, shaping how every campaign, product story, and licensed moment shows up for customers.

Based in Manhattan, NY (onsite), you will own creative direction and execution from concept through production, working closely with Marketing, Product, Ecommerce, and Licensing to keep storytelling unified across DTC, retail, and digital.

Role scope

• Own the creative direction and execution of brand campaigns, product launches, and omni-channel marketing initiatives.
• Develop and maintain CultureFly’s visual identity, voice, and style guidelines, adapting them across multiple licensed brands.
• Navigate licensor style guides and approval workflows, delivering creative that clears approvals on schedule without losing its edge.
• Lead and mentor a multidisciplinary creative team including designers, copywriters, photographers, and video editors.
• Partner cross-functionally with Marketing, Product, Ecommerce, and Licensing teams to ensure unified storytelling.
• Oversee creative across DTC storefronts and product pages, marketplaces (including Amazon A+ content and brand stores), email and SMS, social, packaging, influencer kits, and retail sell-in materials.
• Manage creative budgets, resourcing, timelines, and relationships with freelance and agency partners.
• Collaborate on the marketing calendar and content strategy, aligning creative with campaign goals and performance insights.
• Champion innovation and fan-first thinking in all creative development.

Requirements

• 7+ years of creative experience, including at least 3 years managing creative teams.
• Strong portfolio of brand campaigns spanning digital, packaging, retail, and experiential.
• Experience working with licensed brands and licensor approval processes is preferred.
• Background in consumer products, pop culture, entertainment, toys, collectibles, or gaming is preferred.
• Hands-on ecommerce creative experience, including Shopify storefronts, Amazon listings and A+ content, and email and SMS.
• Deep understanding of digital and social platforms including TikTok, Instagram, YouTube, and Meta ads, with experience in performance creative and UGC.
• Working knowledge of packaging and print production, including dielines, print specs, and vendor proofing.
• Proficiency in Adobe Creative Cloud and Figma, with familiarity using AI tools in creative workflows.
• Fluency in gaming and fandom culture is a strong plus.
• Excellent collaborator with strong project management skills.
• Bachelor’s degree in Marketing, Design, Communications, or a related field, or equivalent experience.

Tools & technologies

• Adobe Creative Cloud, Figma
• Shopify
• Amazon A+ content
• TikTok, Instagram, YouTube
• Meta ads
• AI tools

Compensation & benefits

• Salary: USD 120,000 - 150,000 per year
• 401(k)
• Dental insurance
• Flexible schedule
• Paid time off
• Product discounts

CultureFly partners with leading gaming and entertainment IPs, bringing licensed stories to fans through direct-to-consumer ecommerce stores, retail distribution as a master toy partner, and subscription box programs. With a close-knit team in New York working alongside Marketing, Product, and Licensing, you will shape creative end to end, from first concept to shelf.