Creative Director: Brand & Licensing Campaigns (Onsite NY)

Culturefly; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Flexible schedule

Paid time off

Product discounts

Job summary

CultureFly, based in Manhattan, NY, leads brand campaigns and omni-channel marketing with a hands-on Creative Director who owns concept through production. You’ll work across Marketing, Product, Ecommerce, and Licensing to keep storytelling aligned for DTC, retail, and licensed partnerships.

The role requires guiding a multidisciplinary team, managing budgets, and collaborating on the calendar while driving fan-first innovation across digital and physical touchpoints.

Qualifications

• 7+ years of creative experience, including 3+ years managing creative teams
• Strong portfolio across digital, packaging, retail, and experiential
• Experience with licensed brands and licensor approval processes preferred
• Background in consumer products, pop culture, entertainment, toys, collectibles, or gaming preferred
• Hands-on ecommerce creative experience including Shopify storefronts, Amazon listings and A+ content, and email/SMS
• Deep understanding of digital and social platforms including TikTok, Instagram, YouTube, and Meta ads
• Proficiency in Adobe Creative Cloud and Figma, with familiarity using AI tools in creative workflows
• Fluency in gaming and fandom culture is a strong plus
• Excellent collaborator with strong project management skills
• Bachelor’s degree in Marketing, Design, Communications, or related field, or equivalent experience

Responsibilities

• Own the creative direction of brand campaigns, product launches, and omni-channel marketing
• Develop and maintain visual identity, voice, and style guidelines
• Navigate licensor style guides and approvals to meet deadlines
• Lead and mentor designers, copywriters, photographers, and video editors
• Collaborate with Marketing, Product, Ecommerce, and Licensing for unified storytelling
• Oversee creative across DTC storefronts, emails, social, packaging, and retail materials
• Manage budgets, resourcing, timelines, and relationships with freelancers/agencies
• Contribute to marketing calendar and content strategy with performance insights
• Champion innovation and fan-first thinking in all creative work

Skills

Brand campaigns

Creative direction

Team management

Ecommerce creative

Licensor approvals

Adobe Creative Cloud

Figma

Shopify

Amazon A+ content

Digital marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Design

Bachelor's degree in Communications

Tools

Adobe Creative Cloud

Figma

Shopify

Amazon A+ content

Job description

CultureFly, based in Manhattan, NY, leads brand campaigns and omni-channel marketing with a hands-on Creative Director who owns concept through production. You’ll work across Marketing, Product, Ecommerce, and Licensing to keep storytelling aligned for DTC, retail, and licensed partnerships.

The role requires guiding a multidisciplinary team, managing budgets, and collaborating on the calendar while driving fan-first innovation across digital and physical touchpoints.