Creative Copywriter - Global Education Campaigns & AI

Openkrill

United States

Remote

USD 70,000 - 120,000

Full time

14 days+

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Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to craft compelling copy for organic and paid campaigns across social media, PPC, SEO, and email journeys. You’ll leverage AI tools while preserving a human touch and align with marketing goals to resonate with our global audience.

You will work with a multinational marketing team, stay ahead of content trends, and ensure DEI considerations in all communications.

Qualifications

Undergraduate level or equivalent work experience.
Digital marketing qualification preferred.
Writing qualification preferred.
5+ years of creative copywriting experience across multiple channels.
2+ years in a team-oriented environment.
Strong research and analytical skills, including audience sentiment analysis.
Experience with generative AI, automation, and data analytics.
Proficiency in Microsoft Word & PowerPoint.

Responsibilities

Develop compelling copy for organic and paid media across channels.
Utilize technology and AI tools to enhance copywriting while preserving a human touch.
Align copy with marketing goals and audience messaging.
Stay up-to-date with content trends and best practices.
Coordinate with marketing teams to maintain a content calendar.
Ensure content meets DEI considerations and brand guidelines.
Support relationships with internal brand partners and stakeholders.
Maintain high quality and error-free copy.