Creative Copywriter for Beloved Toy Brands

Content Creators; El Segundo (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA is seeking an experienced copywriter to join its product editorial team. You will craft ecommerce copy, product names, and callouts for brands including Hot Wheels, Matchbox, Thomas & Friends, Pixar Cars, and more.

The ideal candidate writes clearly, can manage multiple projects, and collaborates with marketing, design, and legal to ensure brand consistency and compliance.

Qualifications

• 1-3 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming
• Minimal project management experience helpful
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Collaborating with cross-functional teams

Responsibilities

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
• Follow department- and Mattel-established workflow guidelines and systems.
• Track and maintain list of final approved names and hand over to documentation when required.

Skills

Copywriting

SEO

Project management

Editing

Creative thinking

Proofreading

Team collaboration

Microsoft Word

Excel

Branding

Tools

Microsoft Word

Excel

Job description

Mattel, Inc. in El Segundo, CA is seeking an experienced copywriter to join its product editorial team. You will craft ecommerce copy, product names, and callouts for brands including Hot Wheels, Matchbox, Thomas & Friends, Pixar Cars, and more.

The ideal candidate writes clearly, can manage multiple projects, and collaborates with marketing, design, and legal to ensure brand consistency and compliance.