Copywriter for Toy Brands & Licensing

Mattel; El Segundo (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Mattel is seeking an experienced Copywriter to join its product editorial team in California. You will craft ecommerce copy, develop names and body copy for various brands, and optimize pages with SEO-driven terms.

You will collaborate with marketing, design, and cross-functional partners, ensuring accuracy, brand consistency, and timely approvals while navigating trademark considerations.

Qualifications

• 1-3 years of professional writing experience for print, consumer products, branding, and naming.
• Ability to manage multiple tasks and projects under pressure.
• Strong proofreading skills and detail-oriented approach.

Responsibilities

• Create ecommerce copy for product descriptions and pages.
• Develop naming, callouts, and body copy for licensed and in-house brands.
• Research SEO terms to enhance product pages.
• Collaborate with cross-functional teams and marketing.
• Ensure copy passes through internal approvals and trademark clearance.

Skills

Professional writing

Branding/style guides

Naming

Proofreading

Project management

Cross-functional collaboration

Microsoft Word

Microsoft Excel

SEO research

Trademark coordination

Tools

Microsoft Word

Excel

Mattel systems

Job description

Mattel is seeking an experienced Copywriter to join its product editorial team in California. You will craft ecommerce copy, develop names and body copy for various brands, and optimize pages with SEO-driven terms.

You will collaborate with marketing, design, and cross-functional partners, ensuring accuracy, brand consistency, and timely approvals while navigating trademark considerations.