Creative Content Marketer

Freelancingforgood; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

A leading organization focused on effective giving is seeking a Creative Content Marketer to join their Growth Division. This full-time remote position requires creating compelling video content and developing creative campaigns that resonate with diverse audiences. The ideal candidate will have strong storytelling abilities, experience in video production, and a passion for the mission of effective altruism. With room for creative freedom, this role will help inspire action through impactful content.

Qualifications

• 2-7+ years of video production, content marketing, or creative marketing experience.
• Strong portfolio showcasing creative work across video, written, and visual formats.
• Proficiency in video editing software and design tools.

Responsibilities

• Create compelling video content introducing effective giving concepts.
• Write engaging copy for scripts, social media, and marketing materials.
• Track and analyze content performance to inform creative strategies.

Skills

Storytelling

Video Production

Creative Marketing

Content Strategy

Tools

Video Editing Software

Design Tools

Job description

Giving What We Can is looking for a Creative Content Marketer.

Overview

• Full-time position
• Language: English
• Location: Anywhere (Remote)
• Salary: $50,000 – $90,000 per year (depending on experience level and location)
• Applications closing: 19th June

Job Description

Giving What We Can (GWWC) is seeking a Creative Content Marketer to join our Growth Division and help us reach new audiences through compelling storytelling and engaging creative (video) content. This role is perfect for someone who loves creating (video) content that changes minds and touches hearts—someone who can translate complex ideas about effective giving into stories that inspire action.

As our Creative Content Marketer, you’ll be the creative force behind outreach-focused content that introduces new audiences to effective giving and inspires them to take the 10% Pledge. You’ll create impactful videos, write engaging copy, design compelling visuals, and develop creative campaigns that translate complex ideas into thoughtful, accessible formats.

This role is ideal for someone who has great creative taste, loves to experiment with new formats and tools, and can work independently to bring ideas from concept to completion. You’ll have significant creative freedom to test what resonates with different audiences while maintaining GWWC’s brand integrity and mission focus.

Responsibilities

Video Content Creation & Production

• Create compelling video content that introduces effective giving to new audiences beyond EA (explainer videos, pledge testimonials, impact stories, social media content)
• Develop and execute creative concepts for video campaigns that translate complex effective giving principles into accessible, inspiring narratives
• Film, edit, and produce high-quality videos independently using modern tools and equipment
• Create video content optimized for different platforms (YouTube, LinkedIn, Instagram, TikTok) and audience segments

Creative Content Strategy & Execution

• Design and execute creative content experiments across multiple channels to identify what resonates with target audiences
• Write compelling copy for video scripts, social media, email campaigns, and marketing materials that inspire action
• Create visual content including graphics, infographics, social media assets, and presentation materials that align with GWWC’s brand
• Develop creative frameworks and content templates that can drive scalable creative content production

Brand Development & Storytelling

• Maintain and evolve GWWC’s brand voice and visual identity to appeal to broader audiences while staying true to core values
• Translate complex effective giving concepts into emotionally compelling stories that motivate pledge sign-ups
• Create authentic testimonial content with community members and pledgers that showcases diverse giving journeys
• Develop creative campaigns that make the 10% Pledge feel accessible and inspiring to new audience segments

Content Performance & Optimisation

• Track and analyse content performance across channels, using data to inform creative decisions and content strategy
• Collaborate with the Growth Marketer to create content that supports specific conversion goals and funnel optimisation
• Conduct A/B tests on creative messaging, video formats, and visual approaches to maximise engagement and conversion
• Iterate on successful content formats and scale what works while maintaining creative quality

Community & Advocacy Support

• Support high-profile advocacy campaigns with creative assets, messaging, and video content
• Create content that empowers existing pledgers to become advocates and share their giving stories
• Collaborate with the Community & Partnerships team on event materials, presentations, and conference content
• Partner with external creators, influencers, and community members on co-created content initiatives

Some projects you might work on

Here are some content initiatives you might lead in your first year:

• Pledge Journey Video Series:Create compelling video testimonials following diverse pledgers through their decision-making process and impact stories
• Social Media Content Engine:Develop and execute a consistent content calendar that grows our community and attracts new audiences across platforms
• Campaign Creative Assets:Design and produce video, visual, and written content for major advertising campaigns targeting new audience segments beyond EA
• Explainer Video Library:Create accessible video content that helps people understand effective giving concepts, charity impact, and the pledge process
• Community Spotlight Content:Develop creative ways to showcase our diverse community of pledgers and their unique giving journeys and motivations
• High-Profile Advocacy Support:Create compelling supporting materials and video content for campaigns featuring notable pledgers and public advocates
• Interactive Content Experiments:Test new creative formats like animated explainers, interactive stories, or immersive web experiences that drive engagement

Role Requirements

Required Qualities

• 2-7+ years of video production, content marketing, or creative marketing experience with demonstrable results
• Strong portfolio showcasing shipped creative work across video, written, and visual formats
• Proficiency in video editing software and design tools of choice
• Excellent storytelling and copywriting skills with ability to adapt tone for different audiences and platforms
• Experience creating content for social media platforms with understanding of platform-specific best practices and algorithms
• Self-motivated and comfortable managing multiple creative projects from concept to completion
• Alignment with GWWC’s mission and values around effective giving

Beneficial Experience

• Experience in mission-driven organisations, nonprofit marketing, or cause-related creative work
• Background in video production including filming, lighting, audio, and post-production
• Experience with motion graphics, animation, or advanced visual effects
• Understanding of conversion-focused content and how creative work supports marketing funnels
• Familiarity with the effective altruism community or effective giving concepts
• Experience working with remote teams and managing creative projects asynchronously

We encourage you to apply even if you don’t meet all the qualifications listed above.We value strong generalist learners and are happy to consider candidates who bring enthusiasm, alignment with our mission, and a willingness to grow into the role.

Personal Qualities

• Creative vision:Ability to translate abstract concepts into compelling visual and emotional narratives
• Entrepreneurial spirit:Excited about testing new creative formats and finding what resonates with different audiences
• Growth mindset:Adaptable and eager to learn new tools, platforms, and creative techniques as needed
• Empathetic storyteller:Understands what motivates different audiences and can craft content that speaks to their values
• Quality-focused:Has high standards for creative output while being able to ship quickly and iterate
• Collaborative:Works well with diverse team members and can incorporate feedback while maintaining creative vision

How to apply?

Here’s a summary of the application process for a successful candidate:

1. Complete theapplication form. We’ll begin reviewing applications on 6/19/25 and continue until the position is filled
2. A short call with Max (Chief Growth Officer (CGO))
3. Complete a paid work test designed to evaluate key skills for the role
4. Interview with Max (CGO)
5. Interview with James Rayton (Head of Community & Partnerships)
6. Short interviews with Luke Moore (Partnerships Manager), Alana Horowitz Friedman (Content Lead) and James Steijger (COO)
7. Reference checks
8. Potentially, participate in a one-day (8-hour-long) paid work trial to allow you and us to see what it would be like if you worked at GWWC. You’ll be able to meet the team as well as work closely with Max.
9. Final interview with Sjir (CEO)
10. Receive an employment offer!