CPG Marketing Manager — Brand, Digital & Growth

Fresh Express Salads; Windermere (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

Fresh Express is seeking an experienced Marketing Manager to lead our Orlando marketing efforts, reporting to the Marketing Director. This role blends strategic brand work with hands-on execution across brand strategy, integrated marketing, digital and social media, consumer insights, and shopper marketing.

You will partner with internal teams and agencies to turn opportunities into compelling programs, manage budgets, and drive growth for our fresh produce offerings.

Qualifications

• 5+ years of progressive marketing experience in CPG, preferably food.
• Bachelor's degree in Marketing or Business; MBA a plus.
• Experience developing and executing integrated consumer marketing programs.
• Experience working with external marketing agencies.

Responsibilities

• Develop and execute annual brand and integrated marketing plans.
• Collaborate with advertising, media, social, PR, influencer and research partners.
• Lead agency briefs from strategy through measurement.
• Manage digital, social, influencer, video and consumer activation programs.
• Track campaigns and translate data into actionable insights.
• Partner with Sales and Category Management for shopper marketing.
• Support innovation and new product launches with consumer insights and positioning.
• Monitor trends and identify opportunities for the brand.

Skills

Brand strategy

Integrated marketing

Digital marketing

Agency management

Analytics

Project management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or Business

MBA (plus)

Job description

Fresh Express is seeking an experienced Marketing Manager to lead our Orlando marketing efforts, reporting to the Marketing Director. This role blends strategic brand work with hands-on execution across brand strategy, integrated marketing, digital and social media, consumer insights, and shopper marketing.

You will partner with internal teams and agencies to turn opportunities into compelling programs, manage budgets, and drive growth for our fresh produce offerings.