Marketing Manager, CPG Brand & Digital Growth

Fresh Express; Windermere (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Fresh Express in Orlando is seeking an experienced Marketing Manager to lead a broad, consumer-focused marketing program across brand strategy, integrated marketing, digital and shopper activation.

Reporting to the Marketing Director, you will collaborate with cross-functional teams and agencies to develop plans, manage budgets, and turn consumer insights into growth opportunities.

The ideal candidate has 5+ years in CPG food marketing and a proven track record of delivering measurable results.

Qualifications

• 5+ years of progressive marketing experience in Consumer Packaged Goods (CPG), specifically within the food industry.
• Experience developing and executing integrated consumer marketing programs.
• Strong experience working with external marketing agencies.
• Digital, social media and influencer marketing experience.
• Experience supporting innovation and new product launches.
• Strong analytical and financial skills with the ability to turn data into actionable insights.

Responsibilities

• Help develop and execute annual brand and integrated marketing plans.
• Work closely with advertising, media, social, PR, influencer, research and other agency partners.
• Develop agency briefs and lead programs from strategy and creative development through execution and measurement.
• Manage digital, social, influencer, video, media and consumer activation programs.
• Track campaign performance and translate data into insights, recommendations and actions.
• Partner with Sales and Category Management to develop customer and shopper marketing programs.
• Support innovation and new product launches, including consumer insights, positioning, packaging and launch activation.
• Monitor consumer, category, competitive and cultural trends and identify opportunities for the brand.
• Work cross-functionally with Sales, Innovation, R&D, Category Management, Operations, Finance, Food Safety and other teams.
• Manage marketing budgets, timelines and agency deliverables.
• Develop presentations and recommendations for Marketing and senior leadership.
• Help continuously improve the effectiveness and efficiency of our marketing investments.

Skills

CPG marketing

Brand strategy

Integrated marketing

Digital marketing

Influencer marketing

Project management

Education

Bachelor's degree in Marketing/Business

MBA

Job description

Fresh Express in Orlando is seeking an experienced Marketing Manager to lead a broad, consumer-focused marketing program across brand strategy, integrated marketing, digital and shopper activation.

Reporting to the Marketing Director, you will collaborate with cross-functional teams and agencies to develop plans, manage budgets, and turn consumer insights into growth opportunities.

The ideal candidate has 5+ years in CPG food marketing and a proven track record of delivering measurable results.