Country Manager DACH

Stokke GmbH; Germany (OH); On-site; USD 159,853 - 239,780; Full time

Job summary

Stokke GmbH is seeking a Country Manager DACH to lead Germany, Austria, and Switzerland. You will translate global strategy into local market success, lead a high-performing team, and ensure exceptional customer experience while delivering sustainable results in a fast-paced, premium consumer goods environment.

Based in Germany, you will report to the EMEA General Manager and drive growth across retail, ecommerce, and direct-to-consumer channels with a relentless focus on brand excellence.

Qualifications

• 12+ years in country management or general leadership.
• Proven track record in Germany/DACH growth.
• Experience in premium consumer goods, retail, or FMCG.
• Strong financial acumen including P&L ownership.
• Fluent in German and English.
• Excellent stakeholder management and leadership skills.

Responsibilities

• Define and execute the DACH growth strategy aligned with global priorities.
• Lead annual planning, forecasting, and business reviews.
• Own the DACH P&L and deliver revenue, margin, and profitability targets.
• Drive commercial performance across retail, Ecommerce, and direct-to-consumer channels.
• Build and strengthen relationships with key customers and strategic partners.
• Lead, coach, and develop a high-performing regional team.
• Promote cross-functional alignment with regional and global teams.

Skills

Leadership

Strategic planning

P&L management

German fluency

English fluency

Stakeholder management

Education

Bachelor's/Master in Business or related field

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Country Manager DACH, you will lead Stokke's business across Germany, Austria, and Switzerland, driving growth, commercial performance, and premium brand execution across all channels. You will be responsible for translating global strategy into local market success, leading a high-performing team, and ensuring an exceptional customer experience while delivering sustainable business results.

Based in Germany | Reporting to EMEA General Manager

Agility, Speed & Execution

This is a hands-on leadership role for someone who enjoys building, executing, and driving results in a fast-paced environment. Working closely with a team of approximately 10 people, you will combine strategic thinking with strong operational execution to accelerate growth across the region.

Main Responsibilities

Business Growth & Strategy

• Define and execute the DACH growth strategy aligned with global priorities.
• Identify opportunities across channels, customers, and product categories.
• Lead annual planning, forecasting, and business reviews.
• Own the DACH P&L and deliver revenue, margin, and profitability targets.
• Drive commercial performance across retail, Ecommerce, and direct-to-consumer channels.
• Build and strengthen relationships with key customers and strategic partners.

Brand & Customer Experience

• Ensure a consistent premium brand experience across all consumer touchpoints.
• Partner with Marketing to deliver impactful and locally relevant activations.
• Drive excellence in sell‑in, sell‑out, visibility, and market execution.

Leadership & Organization Development

• Lead, coach, and develop a high-performing regional team.
• Build capabilities, strengthen collaboration, and foster a results‑oriented culture.
• Promote cross‑functional alignment with regional and global teams.

The Ideal Profile

Entrepreneurial & Results-Driven: You take ownership, move quickly, and enjoy turning strategy into action.

Collaborative & People-Focused: You inspire teams, build strong partnerships, and create an environment where people can perform and grow.

Experience & Skills

• 12+ years of experience in country management, commercial leadership, or general management.
• Proven track record driving growth and business performance in Germany or the DACH region.
• Experience within premium consumer goods, retail, lifestyle, or FMCG environments.
• Strong commercial and financial acumen, including P&L ownership.
• Excellent stakeholder management, negotiation, and leadership skills.
• Experience leading and developing high-performing teams.
• Fluent in German and English.

What We Offer

• Full ownership of one of Stokke's most important regions.
• The opportunity to shape growth, strategy, and commercial success across DACH.
• A highly visible leadership role within an international organization.
• A dynamic, collaborative, and purpose-driven environment.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.