Country Lead, Canada

Roo; United States; Remote; USD 130,000 - 172,000; Full time

Benefits offered by this job

Home office stipend

Wellness stipend

401K

RRSPs & TFSAs

Job summary

Roo is building the modern labor marketplace for veterinary care, enabling hospitals to access top professionals and professionals to find flexible work. The Country Lead role in Canada starts as the primary seller, with growth into a leadership position as the team scales.

You will drive market launches in Vancouver and Calgary, recruit veterinarians and technicians, and coordinate with Product, Marketing, and Legal to tailor Roo for Canada.

Qualifications

• Own a revenue number for a market or region.
• Launched or scaled a market or product from early stage.
• Able to sell to hospitals and professionals, including clinics without appointments.
• Led cross-functional work and followed through to shipping.
• Demonstrates marketplace judgment and ownership of people issues.

Responsibilities

• Sign up and activate hospitals onto Roo platform.
• Recruit and activate locum veterinarians and technicians in each market.
• Maintain supply-demand balance in each metro for prompt coverage.
• Win hospital groups with Roo's Enterprise AM team.
• Launch Vancouver and Calgary in early 2027 and plan next markets.

Skills

Revenue ownership

Market launches

Sales to hospitals

Cross-functional leadership

AI fluency

Job description

What We Do
We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.
Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets.
Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About Roo and the role

Roo is building the modern labor marketplace and operating system for veterinary care. We help hospitals reliably access great veterinary professionals and help veterinary professionals find flexible, meaningful work.

Roo launched in the Greater Toronto Area in September 2026, our first market outside the US. Vancouver and Calgary follow in early 2027. We're looking for a Country Lead to run Roo Canada. You own the Canadian number and you sell against it yourself. You are accountable for one outcome: making Roo the way Canadian hospitals find locum veterinarians and technicians, and the way those professionals find work, in every market we open.

This is a player-coach role. In your first months you are Roo's main seller in Canada. As the business grows, you hire and lead the team that takes over that work. Roo's product, marketing, events and data teams serve every country, so much of your job is getting them to work on what Canada needs most.

Responsibilities

Marketplace Growth

• Sign up and activate hospitals onto the Roo platform.
• Recruit and activate locum veterinarians and technicians (RVTs, VAs) in each market.
• Keep supply and demand in balance in each metro, so hospitals see shifts filled and professionals see enough work.
• Win hospital groups, working with Roo's Enterprise AM team.

Market and Product Launches

• Launch Vancouver and Calgary in early 2027.
• Recommend which Canadian markets come next.
• Bring Roo's other products to Canada, starting with Locum-to-Hire and Roo Uni
• Adapt each product for Canada with the product, legal and marketing teams before launch.

Cross-Functional Coordination

• Identify what the Canadian business needs and turn it into clear, prioritized requests.
• Work with Product, Marketing, Events and Partnerships, Data, Finance and Legal to deliver it.
• Bring these teams together around each launch with one plan, owners and dates.

The Number and the Team

• Own Canada revenue against plan, with a weekly forecast.
• Run a weekly business review that ends in decisions.
• Hire and lead Canada's first account manager. Expand the team with business needs.

What Success Looks Like

In your first year, you will:

• Launch Vancouver and Calgary on schedule.
• Launch Locum-to-Hire in Canada.
• Collaborate with cross-functional partners successfully.
• Hire and ramp Canada's first account manager.

Qualifications

• You have owned a revenue number for a market or region.
• You have launched or scaled a market or a product from an early stage.
• You still like to sell, to hospitals and to professionals, including walking into a clinic without an appointment.
• You have led cross-functional work with teams you don't manage, and followed it through until it shipped.
• Marketplace judgment. You can tell whether a problem is demand, supply, price or quality, and you act on the real one.
• You hire well and own people problems.
• Knowledge of Canadian veterinary care or healthcare is a strong plus.
• Full time location in Canada is a requirement for this role.
• High agency, coachability and fluency with AI as a way of working.

Why Roo

• Run Roo's first country outside the US from the start.
• Build the model Roo uses to enter future countries.
• Join a company defining a new category in veterinary workforce flexibility.
• Partner closely with an ambitious leadership team that values first-principles thinking, ownership and continuous improvement.

We are a remote first company. This role requires being located in Canada.

Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data. Canadian candidates based outside Vancouver/Toronto may be offered a range adjusted for their location. This role is also eligible for variable compensation, with details shared during the interview process.

This posting is for an existing vacancy.

Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet.

Exact compensation may vary based on skills, experience, and location.

$184,000 - $243,000 CAD

$175,000 - $230,000 CAD

Core Values

Our Core Values are what shape us as an organization and we’re looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

Located in the US:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Located in Canada:

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits offered through Rippling EOR.
• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.